Tuesday, July 15, 2008

The Law of Networking

Here are a few excerpts from Jochem Klijn's The Law of Networking. As you know, I highly recommend making friends as a key way to market your books. To make friends, you need to learn how to network. Check out these excerpts:

Excerpt from page 4:

If you want to make a difference in how you network, try showing genuine interest in other people and listen attentively to what they have to say. If your focus is on them and not on yourself, people will notice and appreciate your character. Mark my words, people will not only notice how you present yourself, they’ll begin to gravitate to you because they want to be around someone like you -- a person they can trust and whom they can take seriously.

Excerpt from page 51:

It has been my experience with networking that there are two types of entrepreneurs. First, there are those who consider it important to meet people and try to establish business contacts. Then there are those who don’t see the necessity of it. The former are generally ahead of the game when it comes to getting positive results from their efforts. Conversely, the latter often see no results because they put little or no effort into cultivating a network.

Excerpt from page 68:

I heard a story once about a well-known soccer player on his first visit to Barcelona, who took a taxi to the soccer stadium and on the way, tried to give the driver directions on the best way to get there. It’s a rather silly little anecdote but it’s also a splendid example of pride.

Pride always has to know better and loves to show everyone. So don’t be this way. Even if you are smarter than everyone else, be modest about it because eventually others will figure it out anyway.

Excerpt from page 98:

Get to work with these steps and the rest will take care of itself!

1. Sincerely believe that networking is essential for doing business; it is a fundamental ingredient for gaining success. If you don’t see results as quickly as you would like, ask yourself what could be the reason. Be conscious of the fact that you might be wrong. If you think networking hardly works, if at all, realize that this idea has a cause. Probably you haven’t seen very many results or it doesn’t mean much to you yet.

2. You must truly believe in the principle of sowing and reaping and be convinced that with the right attitude, you will gain by it as well.

3. Take action. Decide to start networking. Make the decision to begin and trust that it’s the right one. Make a plan and get to work. Don’t just decide to change things, go do it!

For more information, go to http://www.thelawofnetworking.com.
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