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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Tuesday, November 04, 2008

Who will win? Congratulations President Obama!
Well, as noted below, I was wrong on some points. I really didn't think the popular vote would be as close as it was. It looks like a 4 to 5% victory rather than the 10% victory I predicted. But Obama did win the electoral college by a margin well over 50 points. So, already, the media is declaring the victory a landslide (AP).

A lot closer than I predicted for actual votes. Definitely not a landslide. But a true victory, nonetheless. Including his coattail effect in helping a number of Democrats to win previously Republican seats.

====

I thought I should go on the record before tonight's election results come in. I've been predicting to my friends and family that Obama would win by 10 percentage points in the popular vote. My guess is that he will also win the electoral college by at least 50 votes.

While that's not an official landslide, it will be proclaimed as such by almost every media.

With the Democrats winning more Senate and House seats, it could become an interesting four years.



I voted for Obama. I told people in January that I would vote for Obama or Hillary if either won the primaries. Not because I necessarily agree with all their liberal views (I'm primarily conservative with very libertarian leanings), but because I believe it's time for this country to have a black or woman president. Us white men are rapidly becoming a minority even in the halls of Congress (not yet there, but probably soon).

That's probably a good thing. I believe in diversity of opinions. The more people who have a say in how things are run, the more likely it is that we will come up with new and perhaps effective solutions to the problems we have in our country.

Now I say that knowing that government is rarely the answer to societal problems. I believe individual and group creativity are the answers to the problems that might come our way.

Regardless of how you voted today, I do hope you have a prosperous four years coming up. I do believe that we are turning the corner already.

Welcome, President Barack Obama!

The next post will again return to the world of marketing and publishing books.

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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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