What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.
What if in less than 18 months, you could accomplish the following without spending one red cent of your own money?
Have a major PR firm represent you and get you booked on ABC World News, National Public Radio, Oprah & Friends, and 63 major radio stations.
Companies like Coca-Cola, Wachovia, Yahoo, Toyota, Sony Pictures and leading non-profits offered to...
* Buy 50,000 copies of your book every year, * Make it possible for you to get $500,000 in advances for your next book, * Pay you fat speaking fees for 65 speaking engagements, * Give you testimonials from their CEO, * Send emails to 100,000+ of their customers promoting your book, * Feature you on their website and guaranteed you at least 5 million impressions.
Is the above a fairy tale? Can it really happen?
It already has for Brendon Burchard, an author and speaker who's figured out some really ingenious ways to land corporate and non-profit promotional sponsorships and use them to fund his marketing efforts.
To discover how you can use his methods to promote your own book, product or business, you're invited to a free telephone seminar next Tuesday, December 30th.
The following article was written by Kathleen Gage, The Street Smarts Marketer.
If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.
Take authors; Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing.
You Have To Gain Visibility
Successful authors understand how essential it is to gain visibility within their market; visibility that equates to more readers, more books sales, more market reach; and ultimately more revenue.
One of the most common beliefs uninformed authors have of how to gain market visibility is through paid advertising. The fact is, most book advertising does not work. Besides most authors don’t have huge budgets for paid advertising campaigns.
Yet, many waste untold amounts of money on ad campaigns that don’t get them a result that justifies the expense of paid advertising. Still others do nothing at all to gain visibility and promote their books.
Why Readers Buy Your Books
The majority of readers buy books based on word of mouth advertising; the title of a book and if they feel like they know the author.
There are a number of ways to have your name and books become more familiar to your market. You can be a guest on radio shows (both online and off), blog tours and teleseminars.
There are plenty of opportunities to do all three, but many authors either don’t know where to begin or are afraid of rejection, so do nothing to promote themselves.
Get the Right Information
As a publicity expert who works with authors who want to use the Internet in their overall marketing, it pains me to think of how many authors could succeed if they were armed with insider information on how to get lots of publicity for their books.
The amazing thing is that a lot of publicity is free. It’s actually easier than most people realize to gain free publicity – and lots of it.
Free Publicity Is Easy to Get
In many cases all it takes to gain thousands, tens of thousands and even hundreds of thousands of dollars worth of FREE publicity is a commitment and a very focused plan.
A method I have been using for years is teleseminars. Not only have I been a guest expert on countless teleseminars, I have hosted many of my own. Usually the teleseminars are free to the listeners, but if done right I make thousands, even tens of thousands of dollars, in back-end sales from a free teleseminar. I have sold everything from my books, training courses, eProducts and mentoring services.
Need something designed? A book cover, a logo, business cards, a website?
99designs (http://www.99designs.com) is a website that connects clients needing design work such as logos, business cards, or websites to a community of 23,668 designers.
Connections between clients and designers is conducted via contests. You select the winning design and give the designer the award.
Here's a funny well-done video promoting the Webby Awards. Check it out:
The Webby Awards honor the best in websites, interactive advertising, online film and video, and the mobile web. If you feel you've created something good enough to win, enter now.
Reader Question: How can I have my book reviewed by reputable reviewers? I am The 2008 recipient of the Schopenhauer International Literary Award for my novel The Raving Eunuch Monks. The Schopenhauer Studies Program released a press release (attached) announcing my selection, however I want to be more proactive in promoting the novel. I published through Booksurge, but I do not have much faith in their marketing packages.
John's Answer: Well, you are in good company with the award. Unfortunately, most media are not that aware of the Schopenhauer award. Yet, the other recipients of the award could get you attention.
How do you get your book reviewed? It's tough when you are POD published via BookSurge because you won't have much bookstore distribution and, without that, most reviewers won't be interested in reviewing your book.
But, of course, the first step to getting reviews from reputable media is to send them a review copy along with several good reasons why they should pay attention to your novel. The Schopenhauer award is one reason. What's another?
Also, by the way, your cover needs to be a fiction cover. It's not now. It looks nonfiction, academic, and boring.
On Tuesday, a full-page ad in the New York Times newspaper announced the debut of its YouTube series of Conversations featuring famous people talking about their favorite sections of the newspaper. Even with a full page ad in the NYT, however, the videos featuring famous people still have only a few hundred to a few thousand views.
For example, the following video with John Leguizamo has so far had 783 views (at least 3 are mine) in three days:
Why do I bring this up? Because many of you are putting videos up on YouTube and expecting an avalanche of views.
Well, consider this: If the New York Times can only get a few hundred views of some of their videos after a FULL PAGE ad, celebrity spokespeople, and a key feature in the Marketing Vox ezine, how do you expect your video to get views?
I've seen other major companies put videos up on YouTube and declare victory with a few thousand views, but personally I don't think a YouTube video is successful without half a million views. In my Ten Million Eyeballs online marketing course, I teach you how to create and propagate truly viral videos that will get millions of views. And you don't have to be a rocket scientist to implement what I teach.
If you're looking for additional ways to support your writing and publishing online, check out the following video on How to Make Money Fast as an Affiliate Marketer in as Little as an Hour, Even if You Are on a Shoestring Budget (also known as the Social Media Money Magnet).
Mike Koenigs originally taught this system in Singapore to an audience of Internet newbies. Some of his students used his system and made over $300 in less than 3 hours after they started.
Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help
authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.
RSS Feeds
Subscribe to the RSS Feed by clicking on one of the following graphics:
