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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Monday, March 02, 2009

Marlon Sander's 21-Step Cheat Sheet to Profiting from Twitter
I'm sharing this great post on how to profit from Twitter.com

Marlon Sander's 21-Step Cheat Sheet to Profiting from Twitter: Two New Conversion Formats You Can Use to Promote Affiliate Offers or Your Own Products

by Marlon Sanders

In this article I'm sharing my cheat sheet for profiting from Twitter.

I want to share with you how to obtain joint ventures, meet people you can produce products with, get people to promote your products and jump start your business -- all without forking over even a dime.

And you can do all of this starting 60 minutes from now -- even if you don't know anyone to start, even if you don't have any sort of list to begin with, even if you're a newbie, even if you're a Mac user, even if you can't attend seminars, even if ....

You get the idea.

By using Twitter, you will:

* Meet people who have lists and can promote your product.

* Meet people who have the know how to move your business forward.

* Connect with people like you, so you don't have that feeling you're in this all alone.

* Avoid the bickering, arguing junk that goes on in forums.

One thing I hate about forums is a few people post all the time and become power brokers -- even if they're obnoxious, don't have any clue what they're doing and so forth. Forums also attract a lot of negativity. Twitter is a totally different and refreshing experience.

I've officially been on Twitter hard core for a few weeks now. I still have lots to learn. But let me share the amazing things I HAVE discovered about it that can benefit you greatly and almost immediately.

==> You'll meet and connect with wonderful people. I've met some really neat people I normally would have never connected with.

==> You'll get to discuss things with people you might not know about them in other venues.

==> You can interact with a lot of people quickly.

==> Your Twitter list builds virally.

People will retweet (explained below) things you say. This virally spreads your info through other people's networks. This is the most powerful aspect of Twitter.

Now, here are my best tips on getting the most out of Twitter.

1. Sign up at Twitter.com. That's step one, of course. It'll take you about 30 seconds.

2. Download Tweetdeck. It's a freebie download for pc's and Macs from Tweetdeck.com. Tweetdeck will make your tweeting an unbelievable experience. Alternatively, use TweetLater.com, another great tool for tweeting.

3. Keep the negative junk off Twitter. Don't use Twitter to try to get that refund or resolve disputes. The purpose is marketing. Use it to bring positive energy and meet people.

People have asked me, "Marlon, why can't I publish info if someone rips me off?" The reason is because the PURPOSE of being on Twitter is to network with people who can promote your products for you. When you complain about other people, it REPELS positive people, exactly the ones you are hoping to ATTRACT.

4. Follow people who are in your niche. Go to Twitter.com. Click on "find people." Type in names of people who write blogs in your niche, who have affiliate products and who are influencers. Click the "follow" link under their photo. This will let you see their tweets with other people.

5. Make friends. Do NOT go onto Twitter pitching people. Make friends. Be a sociable person.

6. Learn the art of the RT. RT stands for "retweet." There's a little icon that says RT. When you retweet someone's messsage, you're passing it on so the people on your list can see it. This is the ultimate form of sharing. You give before you get. Even if you only have 10 people on your list, use the RT. But watch how others do it first. Don't just jump in.

7. Observe for a week. Spend a week or so just watching others and learning what happens on Twitter before you jump in head over heels.

8. Anything and I do mean anything you say can and will be retweeted. It's crazy. People RT things you wouldn't think they would. So be aware that anything you say can be spread. So be very cautious about saying anything negative about anyone.

9. Share your positive energy. I said this before. But I'm going to repeat. Positive energy attracts other positive people.

10. Give first. Do NOT ask people to promote you or your product. GIVE first. Offer to promote THEM! How? I don't know. Be creative. Think of something. Anything. Even if it's just republishing their article on your blog. Or retweeting them.

Let me repeat -- give first. Offer to promote others first. By law of reciprocity many will give back to you. The #1 mistake people make is to ASK before they give.

11. If someone really annoys you, you can go to twitter.com, find their name and on the right side is link where you can block them.

12. Go to associateprograms.com and search for affiliate programs in your niche market. Find the names of the product creators and look 'em up on Twitter. People who have products with affiliate programs also have lists. Make friends with 'em. Do something to promote their product and tell 'em about it. That WILL get a response in most cases.

13. Offer viral ebooks and reports on Twitter. Instead of blatantly promoting your product, it's better to offer a little report or ebook with a decent chance of others retweeting it. Use Twitter to PULL more than to PUSH. This is PULL marketing.

14. When you run across a cool web site or resource tweet it to your list.

15. Do NOT send a lot of messages without the @ symbol. You want to send most of your messages to individuals using the @ symbol.

16. Go out of your way to promote others to your Twitter list. They'll reciprocate some time in some way.

17. When you find a good blog post on someone's blog, pass it along to your Twitter list. This endears you to the blog owner. Even if they aren't on your Twitter list, there's a decent chance word will spread back to 'em. This IS the age of instant communication.

18. Learn to Twitter on your iPhone or cell. Yes, you can do that too.

19. Understand that in the big picture your goal is to find people who have lists and can promote your products then make friends with 'em. That's your ultimate objective. But you don't get there by ramming your product down people's throats. You get there by being an ATTRACTIVE PERSONALITY that others gravitate to.

It helps if you pass along cool resources and on occasion say things that are profound or retweetable.

20. Inspire others to go for it and pursue what they know they should pursue but don't have the courage to do it. Be a cheerleader for people's highest and best interests.

21. Use Twitter strategically to meet and network with list owners. Do NOT end up twittering away time you really should be using to create products or do other promotions.

Use Twitter. Don't let it use you.

Please pass this cheat sheet along to others with the resource box below. And then hit me with your feedback and comments on my blog. Let me know if this helped or inspired you: http://www.marlonsnews.com/?p=197.

-----------------------------------------------------------

Marlon Sanders is the author of The Amazing Formula That Sells Products Like Crazy.

Check out all his products here: http://www.getyourprofits.com.



Stop trading time for dollars and start trading products for dollars: http://www.productdashboard.com.

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John Kremer's Ten Million Eyeballs Internet Marketing Event

3 Comments:

Blogger Patricia Potts said...

Hi John,
I wanted to read a few of your articles today but the "subscribe" box keeps floating down on top of the words. Could you please change it?

Thank you for all you do with your interesting, informative newsletters. As an author I appreciate many of your tips.
Thanks,
Patricia
patriciapotts.com

3/3/09 6:55 AM  
Anonymous Anonymous said...

Is Twitter a worthwhile tool to use if you are just promoting your service or product in your local area and not nationally or globally?

Nancy
GWN Consultants
Pittsburgh
njwgwn@earthlink.net

8/3/09 12:21 PM  
Blogger John Kremer said...

1. I have changed the subscribe box so it doesn't get so much in the way. You can always click it on the upper right corner to close it.

2. Twitter can be worthwhile for a local product. There are search services that allow you to search for tweeters in your local area.

See the list of searching tools at http://www.bookmarket.com/twitter-people.htm.

John

9/3/09 2:45 AM  

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Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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