| What Bookstore Sells More Books: A Revealing Story |
| New York Times bestselling novelist Brad Meltzer tells a story about which Barnes & Noble bookstore sells the most copies of his thrillers. A Barnes & Noble national sales representative once asked Brad to guess which Barnes & Noble store sold the greatest number of Brad’s books. Brad first guessed Washington D.C., since most of his novels are political thrillers. Not so, said the rep. Brad then guessed New York City. Again, a no. Well, Brad wasn't going to ever guess the real answer. The true answer? The Barnes & Noble store that sells the most Meltzer books is located in a small town in Florida, just down the street from the furniture store where Brad’s mother works. Now, that's word of mother! Labels: Bard Meltzer, Barnes and Noble, bookstore sales, word of mouth |
posted by John Kremer @
11:28 AM
2 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
2 Comments:
Just proves the power of word-of-mouth, particularly when that mouth has a genetic interest in spreading the word!
When my recently published, humorous travel memoir, QUEEN OF THE ROAD, was chosen by Borders as a Featured Book Club pick, my mother informed me she would be standing at her local Borders in NY, in front of the display, announcing to everyone, "That's my daughter!" I simply responded, "That's nice, mom." My blase attitude led her to quickly add, "Oh, you know I'm joking," to which I replied, "No, you're not." She then had to admit, "You're right! I'm not!"
Yup, word of mouth - but there's nothing like a mom's mouth.
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