Tuesday, August 18, 2009
At the very beginning of this year, Jason Sadler started an interesting experiment: I Wear Your Shirt, a project where every day, Jason would wear one shirt from one company per day and post his image on YouTube, Twitter, Ustream, and more. In essence, he would be a walking, talking billboard.
He also had an intriguing price structure: He only charged $1 for a company to have him wear its apparel on January 1st, $2 on the 2nd, etc. until December 31st, where the price would be $365. While each amount isn't that big, it added up. So did the attention.
The result: He sold out every day and will make over $70,000 this year alone ($66,795 + other contests and deals). Jason just launched his 2010 calendar, and in less than 24 hours, he sold 115+ days.
Check him out at http://www.iwearyourshirt.com.
Video from August 17th: