Thursday, January 07, 2010

Customize Your Short URLs for Maximum Response

Here is a report I received yesterday from Jonathan Gunson of on how he uses URL shortening services to encourage greater click-throughs to his website:

Now this is really cool: I've discovered by extensive split testing on Twitter that customized shortened links from the service increase click-throughs by as much as three times.

Here's how:

I don't use the ordinary shortening, but use the custom alias panel immediately under the normal URL entry panel instead. (You'll see what I mean on the web page.)

For example, I shortened to

But I used the custom alias instead to make

This got 3 times the click throughs because of the personal branding, and it cost ... nothing.

Note from John Kremer: Other URL shortening services also allow you to create custom or branded links. Check out the URL shortening services at
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