Saturday, March 27, 2010

You Don't Have to Be an Amazon Bestseller

You don't have to be an Amazon bestseller to make the news, or even sell a lot of copies. You can simply beat Al Gore - or anyone else you want to set your sight on. Check out what David Mathison is doing right now (excerpted from his email promotion for the event):

David Mathison, author of the runaway book, Be The Media, has set his sights on former Vice President Al Gore - and he needs YOUR help!

Gore currently holds the record for book sales at an author event at the popular Book Passage bookstore in Corte Madera, CA.

However, on Sunday, March 28, 2010, Mathison will refuse to leave the bookstore until he breaks Gore's record. "If George Bush could beat him, so can I," declared a confident Mathison.

You don't need to be in California to help - you can buy the book from Each book will be personally autographed by David, and bulk orders are certainly welcome!

Contributing donors can also win lunch with the author, take a photo with a life-size Al Gore, or discuss the invention of the Internet.

Diehard Be The Media activists and special guests are planning to rally from noon-4pm outside the bookstore. It is not yet certain if Gore supporters will picket to prevent the record from being broken.

From 4-5pm, Mathison will deliver the same keynotes he gave in December 2009 and January 2010 to the United Nations. Don't miss it!

The event will be streamed live on, with regular updates on FaceBook and Twitter, so supporters from across the globe can cheer Mathison on and support his cause.

He promises to eat, drink, talk, and filibuster until he beats Gore. Mathison doesn't think he'll need to stay in the store forever. "Once Gore sees me closing in on the record," Mathison says, "I'm sure he'll concede."

WHAT: Author refuses to leave bookstore until he breaks Al Gore's record

WHEN: Sunday, March 28, 2010
Noon-4pm: Rally and special guest appearances
4-5pm: United Nations keynote presentation
5pm-End: When Mathison beats Gore

51 Tamal Vista Boulevard, Corte Madera CA 94925
415-927-0960; 800-999-7909; Fax: 415-924-3838

Be sure to get your Al Gore mask for the rally:


John's Comments: You don't have to challenge Al Gore. You could challenge someone else, especially another celebrity - any reason at all to draw attention from the media.

And you don't have to focus on book sales in one bookstore. You could set the record in a bar, quilting shop, library, hair salon, restaurant, or whatever.

You could do such a promotion for a novel, a memoir, a children's book, poetry journal, or a nonfiction book. Just match the venue and the challenge to your book's content and audience.
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