The Christian Student Fellowship of the University of Kentucky set a world record on August 26, 2011 for a group water balloon fight: 175,141 water balloons. 8,957 participants.
Plus a viral video with 638,500 views in less than three weeks!
Could you tie in to this viral video? Do you have a book about water? A book on ecology? A college guide? A book about world records? A book about war?
If so, you could easily create a viral video spinning off of this viral video. Use an excerpt. Title your video the same as this one. Create a mock video of your own world record water balloon fight (with three people). There are many ways to piggy-back on a viral video, especially one like this that should get millions of new views in the coming year.
Your book promotion possibilities are endless. Just look around you.