Saturday, December 17, 2011

Book Marketing Makeover: How to Personalize Tweets on Twitter

Guest post by Mari Smith

Here is a short excerpt from Chapter 2 of Mari Smith's new book, The New Relationship Marketing...

Before sending my tweet to Owen, I glanced at his Twitter profile and saw that his city is listed as Vancouver, British Columbia. Now, he may be from anywhere in the world, but currently he lives in Canada—something I would ordinarily have no way of knowing. But, if he were a native, he would know exactly where Kootenay Lake is (about 500 miles inland from Vancouver), which is where I spent my childhood.

Owen Clark's Twitter profile
Figure 1 - Owen Clark’s @ByzhubOwen Twitter profile

Mari Smith's personalized tweet
Figure 2 - Owen’s tweet back to Mari

Even though my tweet seems short and simple, I put a fair bit of thought into it before writing and posting by considering the following:
  • I was responding to a previous tweet from Owen and started my reply with “thanks”—a very powerful word that you’ll want to use as frequently as possible. In fact, “thank you” is even better, as it has the word “you” in it too!
  • I used Owen’s first name naturally.
  • I found something in his bio that it appeared I had in common with him, and checked if this fact was true with a simple question.
  • I shared a little about myself by letting him know where I spent my summers.
As you can see from Owen’s reply, he was impressed and replied with a wonderful warm message suggesting that we might meet up in person next time I was in the area.

Over time, you’ll become unconsciously competent with these habits too; the more you practice, the better you’ll become.

About the Author

Mari Smith is the author of The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.

You can download a free copy of Chapter 2 of Mari's new book by visiting her website here:
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