Monday, February 28, 2011

Book Marketing Via Videos

There are a couple of things that I have done to help market my book, Preparing Your Heart to Survive in a Dangerous World, published by Publish America. The one that seems to attract the most attention is a video I produced. It is based on the lead story in the book. It can be viewed by clicking the link at the bottom of the home page on my website at - T. Ralph Turner, author, Preparing Your Heart to Survive in a Dangerous World

Monday, February 14, 2011

An Author's First Steps in Marketing His Book

Here's another first small step in marketing a book:

I’m at the early stages of marketing my book, Training Dana to Selling Success, so my success story is a humble one. I’m also new at social media marketing. I only opened my Twitter account for my book at the beginning of this year. “0” followers is what I kept staring at on my Twitter page for weeks until someone told me, “If you want followers, start to follow others.” So I did. I Googled other authors who wrote on the same subject matter as my book and started to follow them. In one week I picked up 21 followers. I will continue to Tweet and hopefully see those current and future followers, turn into buyers soon. - Scott Moody,

John's Comments: Well, that's a start. Very small start, but a beginning. Now you need to create more relationships with other people on Twitter and Facebook. Even more important, you need to create relationships with other websites that focus on sales.

Sunday, February 13, 2011

Emily Dickinson, Robert Frost, Aleksandr Solzhenitsyn, and John Kremer

A few days ago, one of my Google alerts (for my name: John Kremer) sent me to Yahoo Answers where I discovered a student wanting some answers for an English test. Here are two of the questions from that test:

Which poem utilizes the poetic devices of imagery and rhythm?
A) John Kremer’s “Waterfall”
B) Emily Dickinson’s “Heart! We will forget him!”
C) Robert Frost’s “The Road Not Taken”
D) Aleksandr Solzhenitsyn’s “A Storm in the Mountains”

Which poem utilizes the poetic devices of repetition and rhythm?
A) Robert Frost’s “The Road Not Taken”
B) Aleksandr Solzhenitsyn’s “A Storm in the Mountains”
C) John Kremer’s “Waterfall”
D) Emily Dickinson’s “Heart! We will forget him!”

Now, that's some incredible company to be associated with. Me, Emily Dickinson, Robert Frost, and Aleksandr Solzhenitsyn.

The poem in question? See below:


a prose poem by John Kremer

I found the strangest waterfall in a narrow channel along a flat plain in the gully near my home. It was too flat for a fall, and yet I heard the unmistakable gurgle of a waterfall. So I crawled down into the belly of the gully to check it out more closely.

Even at close range, the water still appeared to run across a plain without a fall. But then I saw what looked like a hole in the middle of the flowing stream. So I picked up a stick to poke around to check how deep it was. Well, in doing so, I upset the hole and the gurgle and everything. Whatever hole might have been there I blocked, then plugged up, then eliminated altogether. Whatever fall might have been there, I leveled. Whatever channel might have been there, I eroded. I ended up with a flat alluvial plain, flowing smoothly, making no soothing gurgle, and loaded with mud, mud, mud.

The whole thing was just a result of the uncertainty principle, which simply says that you can't have your cake and eat it too.

The moment you touch something, you change it irreversibly, and forever. Any contact of any kind with anything results in change — change both in the thing and in you. You're never the same again. You can't be. And neither can it.

But that's the beauty as well as the horror. It's frightening sometimes to think of the power we have to change each other, to change a small part of the world. But that's the beauty as well. That opportunity to create an entire new world through every small change we make — that opportunity is glorious, and one I'd never pass up, not for all the undecaying gold in the world.

I destroyed that waterfall today and, in so doing, I lost something. But I gained something, too. I gained contact. I touched, and though I somehow destroyed by that touch, I also created — something perhaps no better, maybe worse, but something that now carries a part of me forever.

That's always something more.

And that something more is precious.

Tuesday, February 08, 2011

Author Book Marketing Success: Let Your People Know!

The most successful thing I have done to promote my book is to send out announcements to some of my former patients informing them that I had written a book about diabetes and for them to please let their friends who have diabetes know about my book. I did not specifically ask my patients to buy the book but only to encourage their appropriate friends. I figured my former patients would buy my book if I made them know it was available. As it turns out about a quarter of them did.

In explaining the pathophysiology of type 2 diabetes, I use terms everyday people can understand such as rusty hinges and the UPS guy, WD-40 and sandpaper. When people leave my classes, they finally understand what is wrong with them, what is going on in their body. They frequently tell me that this is the first time they've had it explained to them where they could understand it.

- Milt Bedingfield, author of Prescription for Type 2 Diabetes: Exercise (

Friday, February 04, 2011

Looking for Eyeballs? Magazine Websites Generate Views

In January 2011, People Magazine's website became the first magazine site to generate over 1 billion page views in one month. Many other magazine websites also generate tons of views.

Note: If you want to break into a magazine, one of the best ways to start is to write for their website. Check out to locate the websites of the major magazines.

In my 15,000 Eyeballs program, I just wrote Lesson 6 (of ten lessons), where I outline a secret way to leverage the incredible traffic of magazine websites to help promote your book.

You can find out more about my 15,000 Eyeballs Internet Marketing program at

15,000 Eyeballs Internet marketing program
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