Sunday, July 31, 2011

An Interesting Way to Create a Viral Video

Alama Drafthouse Cinema in Austin, Texas, got real creative when they received a phone call from an unhappy customer who was thrown out of the theater after violating their no-texting-during-a-movie policy. They created a viral video of it.

Here was their description under the video:

We do not tolerate people that talk or text in the theater. In fact, before every film, we have several warnings on screen to prevent such happenings. Occasionally, someone doesn't follow the rules, and we do, in fact, kick their asses out of our theater. This video is an actual voice mail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome.

Become a fan on Facebook --

For more info on the Alamo Drafthouse, visit

They lost a great opportunity here to drive more traffic to their Facebook page and website because they'd didn't add the http:// in front of their links. If they had, YouTube would have made those links clickable links.

In less than two months, this video (and an uncensored companion video) have received 4.7 million views! And all they did was take the recording of an angry customer rant, add text in a creative way, and post the video. - And became heroes in the process.

While some of us like to talk when we are in a movie theater (I'm certainly one of them), there are a ton of moviegoers who simply want to enjoy the movie without a lot of background chatter or light glare from texting maniacs. To them, Alamo Drafthouse is a clear winner.

An interesting sidelight. They uploaded the video on June 3rd. On June 7th, Yahoo News carried a story about the video. 1.6 million people went to see the video after reading about it on Yahoo News.

Hint: If you want your YouTube video to go viral, start by making sure Yahoo News (or other news aggregation sites) write about your video. Of course, Yahoo News isn't going to cover the humdrum book trailer, but if you have a video that is creative, interesting, funny, or controversial, make sure the major news sites hear about that video.

If you want to see what videos are currently going viral, check out, which showcases the top 5 new viral videos every day.
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Saturday, July 23, 2011

Author Success Story: The Wonderful World of Book Marketing

Here is a success story from one of the members of The Book Marketing Network:

After some time listening and trying ideas over and over, I am at last making headway.

E-books have been my greatest success, where I have maintained between 3,000 to 5,000 in Kindle ratings. And in Magic&Wizards on Amazon, I stay between 30 to 60. In Kindle epic books I remain in the top 100. So I am a happy camper.

I am selling between 20 to 30 books a day and have 53 book reviews.

My web page allows readers to ask questions and even give ideas on how they would like to see the storyline go.

My second book Dustin Anfeald - Return to Stormvale will be out the day after Thanksgiving.

My book has been chosen by Amazon for a new trial in which my book is 100% returnable!

Writing is FUN. Getting published--HARD. Marketing well..... errrrrrr NEAR impossible lol

Keep up, my fellow authors. Times are hard but your work will reward you as long as you put in some hard effort.

- Michael D. Waterhouse

Monday, July 04, 2011

Happy 4th of July - Celebrate Things That Go Bang

Happy Independence Day in the U.S.! Happy 4th of July! In celebration of things that go bang, pop, fizz, check this out:

Here's a neat video Steve Spangler created to get people to like his Facebook fan page at

Have you created a welcome video for your Facebook fan page yet?

I haven't, but I will soon.

Saturday, July 02, 2011

Book Trailer on the Cheap - But Effective

Here's a neat book trailer created by a book author. Nicely done. I hope it helps him sell books.

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