Wednesday, January 18, 2012

Book Marketing Makeover: 5 Ways to Promote Self-Published Books

Guest post by Sarah Gilbert

Whether books have been published traditionally or through self-publishing routes, it is important for every author to know effective ways to promote their books. Someone can be the best writer in the world, but if people don’t know about their book, they won’t have many sales.

It is crucial, when you self publish your book, that you in turn do things to promote it.. Taking the time to promote your book will result in an increase in sales, recognition and success, without a doubt.

Here are 5 ways to promote self published books:

1. Start blogging. Blogging can be an effective way to build a platform. Using the right search engine optimization (SEO) words can help draw in traffic to the blog. Blogs can contain written posts or even video posts. Use it as a way to connect with current fans and create new ones.

2. Give talks. Giving talks or book readings can be an effective way to get noticed. Offer to give them at local book clubs and libraries. Or do an online virtual book tour or engage in webinars.

3. Connect with media. Many media outlets can be helpful in getting a book or author noticed. Send a press release or work with a public relations agent to contact local radio, television, and print media outlets. Offer to do talks, be a show guest, etc.

4. Send review copies. Many people review books, either on blogs or in print. Sending out some review copies, with a nice note enclosed, can be a good way to get them interested in choosing the book for a published review.

5. Use social media. The power of social media cannot be denied. Whether using Twitter, Facebook, YouTube, or something else, these are effective ways to connect with people and spread the word. Make it a goal to get connected.

Book sales really come down to people knowing about the book in the first place. The job of every author, whether self-published or not, is to let people know about your book and why they should read it. Make an effective plan of action for marketing your book, and then work toward it each month.

About the Author

Sarah Gilbert is the director of sales at, a print-on-demand publisher. Lulu has 1.1 million creators with 20,000 titles added to their collection each month.

Their  print-on-demand publishing service is provided free (with additional add-on services that do cost money) and authors retain all rights as well as 80 percent of all profit from sales. For more information, visit their website at
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