Monday, January 23, 2012

Book Marketing Makeover: Write a Tip Blog Post in 30 Minutes or Less

Guest post by Judy Cullins

Are you blog marketing with tips already? Do you fully realize the benefits of that?

As you look for tips to help you in your business, millions of others are looking as well. Your online audiences love tips because they don't want to spend a lot of time reading. They want the easy-to-read nuggets that pertain to their needs and interests so they can skim. Your potential buyers want solutions to their problems and concerns.

When you give solutions, you show yourself as a trusted authority in your niche and bring your target market to your website. Once your visitor signs up for your ongoing tips, you will develop trust that brings eventual clients and program sales.

If you don’t write excellent blog tips, you won’t stand out from the crowd and won’t get those visitors you want. You will stay unknown; business will stagnate. That’s sad, because you won’t make the sales you want either.

So, are you ready to discover a blog marketing strategy that always works?

Meet the 30-minute Tip Blog Post!

The tip blog post delivers. You can write one in 30 minutes. Leverage your writing time. Take information from a longer how-to blog post of about 1,200 words or take from your how-to or self-help book chapters. You have hundreds of these in your files and folders awaiting a transformation.

Even if you're not a professional writer, you can write a tip because you know your audience's challenges. With a tip blog post you can partially solve your audience’s concerns. They’ll know you can do even more for them when they visit your website.

Remember, not all tips are equal. They need to follow a format. Many professionals write sloppy tips that don’t deliver information clearly. But now, you can be a top resource with this strategy.

Four Steps to Writing Your Tip Blog Post

1. Create a tip blog post title that pulls your audience in.

Include a benefit and/or your specific audience in your title. Put appropriate key words in the blog title, so the search engines will rank you higher.

Blog Coaching Tip. Make your first sentence count. Use keywords in it.

2. Write a hook and thesis in the first paragraph.

Look at my first line and paragraph above. It engages with questions on where you are now, gives benefits so you keep reading, and invites you in with enthusiasm.

3. Use a command verb to start each tip.

For example, “Do this, using specifics.” When you mix noun phases, some using –ing words, know that they are passive and your reader may yawn. Command verbs show action. When your tips are not consistent, your reader may get confused. When consistent, they move your audience to action.

4. Share the benefits for doing the tip.

Or share the consequences from not doing it after each command verb tip in each paragraph.

Most of us want to use positive outcomes, and yet some of our audiences will react better to consequences as motivators to move.

5. Give your readers resources to find more solutions to their challenges in each tip.

“Where do I find great people and programs on this topic?” your blog reader asks. One way is to include one or two website URL’s as a resource to use where your reader can get more information. Mention a book and its URL where they can get deeper information beyond the tips.

Use Google keyword phrases in this anchor text that will take your readers to expanded information. And, mention mentors who specialize in this category. If you don’t share where to get this information, you leave your readers unsatisfied.

Blog Coaching Tip. Write 10 blog tips in one article if you want 1000 words or more. Some blog sites require longer guest blogs. Write 3, 5 or 7 tips for shorter blogs that you and other blog sites want.

When you apply these blog tip gems, you will put your business on a fast track, and you’ll be known as a trusted authority who will make good things happen with your clients.

What was the number one tip you learned from this blog that will make your blog marketing more successful? And, leave your burning question too! I will answer it.

Get more specific blog help in LinkedIn Marketing: 8 Best Tactics to Build Your Book and Business Sales at

Judy Cullins

About the Author

Book and Blog Coach Judy Cullins helps you transform your blog into an income stream for life. Author of 14 books for business people and authors including LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales and Write your eBook or Other Short Book Fast!, Judy offers free, weekly publications on writing and online marketing at

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