Whether you agree with the man who shot his daughter's portable computer, you can't deny the viral impact of the video he made showing him do it - over 23,000,000 views in less than a week.
You can watch the video here (Facebook Parenting: For the troubled teen):
Now, that's an incredible number of views for a video that runs over 8 minutes. Unheard of. He obviously struck a chord with a lot of people.
But here is the lesson I want to teach you today: You can piggyback off of a viral video. Note the views of the following videos that are showcased on the YouTube page for the above viral video:
828,000 views, 34,247 views, 319,794 views, 154,701 views (before the video was removed by the user), 148,747 views, 214,298 views - all within a week.
Notice the titles of the videos: Re: Facebook Parenting: For the troubled teen. If you want to piggyback off a viral video, give your video a similar name.
If you have written a book on parenting or have a website devoted to parenting issues (or computers, or guns, or teens), why haven't you created a response video to this video? You could easily reach hundreds of thousands of people in as little as a week - with a simple, heartfelt video made in response.
You don't have to agree with the man. In fact, you might get more views if you disagree with him.
Additional response videos and their number of views: 26,821 views, 29,113 views, 174,500 views, 34,247 views, 112,415 views, 145,949 views, 16,852 views, 195,686 views (Korean), 38,570 views, 104,715 views, 8,792 views, 59,332 views, 409,784 views, 49,978 views, etc. Again, all of these views were accumulated in less than a week.
What are you waiting for?
As the man in the original video said, "Get off your behind and do something." (That's a paraphrase).
John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:
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