Tuesday, April 17, 2012

Book Review: Social Media Marketing for Dummies e-Learning Kit by Phyllis Khare

Guest post review by Lee Starshine

Authors who want results from social media need to read and follow Social Media Marketing for Dummies e-Learning Kit by Phyllis Khare. This new book (March 2012) explains in simple, clear terms how to market anything using Twitter, Facebook, YouTube, LinkedIn, and more.

What distinguishes this book from the more technical books on social media marketing?
step-by-step instructions
full color
tons of screenshots
easy reading
Internet marketing strategy
Backed by the "For Dummies" brand (Wiley), this book does not waste ink on long anecdotes or musings. Divided into eight lessons, one per chapter, this 290-page volume breaks down each tool into bite-size pieces. You start by planning your approach to social media marketing and end by analyzing your return on investment (ROI). When you finish this book, you will have a viable plan, biographies and photos in various sizes, functioning accounts in Facebook, Twitter, YouTube, and LinkedIn, a feedback mechanism, and an editorial calendar to keep you moving forward.

Quizzes and checklists help you take the right direction. The paperback edition includes a CD ROM with 3 hours of audio/video instruction.

Phyllis KhareThe book's author, Phyllis Khare, is a social media expert with 30 years of educational performance experience. Her writing style is both fun and succinct, and her technical points are easy to comprehend.

She is the social media editorial director for iPhone Life magazine, co-author of Facebook Marketing All-in-One for Dummies (Wiley, 2011), and a columnist (reach: 14 million+) for FB & Business, LI & Business, Tweeting & Business, and The Big G & Business.

Authors of all types are waking up to the value of social media marketing for promoting their works, themselves, and their ideas. Do not hesitate to purchase Social Media Marketing for Dummies e-Learning Kit in paperback or Kindle. The value of this social media guide is priceless.

About the Author

Lee LefflerLee Leffler has a Master of Arts degree in Professional Writing and an undergraduate degree specializing in Computers and Learning. A skilled writer, computer expert and computer trainer, she has worked in email marketing, website development, social media marketing, technical writing, technical support, training, software design and software testing.

Known as The Newsletter Gal, Lee specializes in email marketing. She owns Web Marketing Star, an Internet marketing services company.
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