Saturday, May 12, 2012

Author Success Story: Getting Local Publicity for Memoirs

Guest post by Dennis Foley

The Drunkard's SonMay 1st was the official release of my new book, The Drunkard's Son, a Chicago Story. About six weeks before the release date, I contacted a number of newspaper columnists and radio hosts in the Chicago area to gauge their interest in the book. Two media people who I had interviews with about seven years ago when my first book came out asked for copies of the new book and for interviews.

As a result, columnist Mark Brown of the Chicago Sun-Times ran an article in the Sunday paper on April 29th and Rick Kogan of WGN-Radio had me on for a half-hour interview on the same day.

We sold about 500 copies in 5 days as well as 50 kindle copies. And what's best is now more members of the media are taking an interest in the book. The Chicago Tribune sent out a photographer to do a photo shoot for an article that will run in about two weeks and after I contacted two local Chicago neighborhood papers with the links to the Sun-Times article and the WGN Radio interview, they called for interviews and are now running stories on the book.

I also made copies of the Sun-Times article and handed out these copies to students and teachers at the high school where I teach.  The students and my fellow teachers were already supportive of my book, but the Sun-Times article worked to give the book even more credibility and more sales.

About the Author

Dennis Foley is the author of The Drunkard's Son published by Side Street Press. More details here:
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