Friday, May 18, 2012

SkillBites: A New Opportunity for Book Promotion

Guest post by Judy Weintraub

One of the success tips widely touted by content marketing experts is to re-purpose your material so, with minimal additional effort, you can leverage your prior efforts across multiple platforms and develop additional income streams. If you’ve written a book, for instance, you can use the material for speaking engagements, blog posts, and articles.

There is a new way you can re-purpose your material and create ongoing passive income: Create a SkillBite.


A SkillBite is a convenient how-to resource (short-form media such as an ebook, podcast or video) designed to be absorbed in 10 to 20 minutes. It has just enough content to enable the audience to implement the concepts contained within with reasonable proficiency, but is short enough to fit into any busy schedule.

Michael Tasner, bestselling author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, wrote a SkillBite ebook called The Complete Guide to Twitter Traffic. By reading this resource, the reader learns basic to intermediate-level tips that help them increase their traffic on Twitter, from choosing the right user name, to designing an engaging landing page, actively participating in Twitter communities, and automating campaigns - all in under 20 minutes.

" has given a new and innovative platform to sell my books. Not only was their process easy and effortless, I've already made a nice profit from selling the book!” - Michael Tasner of Taz Solutions

Jay Levinson and Terri Levine, co-authors of Guerrilla Marketing for Spas, have written a SkillBite with the same name. Obviously it doesn’t include all of the concepts in the full book, but rather covers the most important tips and techniques – the ones that will get the user the most bang for the buck. In less than 20 minutes, for less than the price of a Vente Starbucks coffee, the reader can acquire valuable information while the authors collect regular commission checks from sales which require no more effort than creating the SkillBite itself.

The SkillBites publishing platform provides a new venue for content and is supported by the following services:
  • Access to ghostwriters who produce or condense an author’s work
  • Access to editors to refine an author’s work
  • Arrangement of audio or print production of the author’s SkillBite
  • Expanded distribution through the sale of the author’s SkillBite via alternate channels such as Amazon and Kindle.
Authors retain the copyright to their material and, for a limited time, there is no upfront fee to launch a resource on the platform’s main portal,

SkillBites has designed a simple process for authors to publish their works. They support authors with frequent communications, marketing assistance, blog posts, social media support, contests, and other tools.

About the Author

Judy Weintraub

Judy Weintraub is the founder of and the author of The Essentials of Negotiating Effectively and Building Successful Partnerships, both of which are available at

In addition to operating, Judy is an attorney with the firm Weintraub Legal Services, providing responsive legal services to businesses as well as mediating and arbitrating commercial disputes.

For more information on how to create a SkillBite, visit or call SkillBites at 855-754-5524.
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