Are the Kindle ebook giveaways enabled by Amazon's Kindle Select program worth doing?
On May 8 and 9, 2012, Steve Miller offered his personal finance book, Enjoy the Money! How to Make It, Save It, Invest It and Give It, free for two days as a Kindle ebook.
According to Steve, he didn't really do anything else to promote the giveaway except for small mentions on a book marketing listserv and a book marketing forum.
Here are the results of Steve's Kindle ebook giveaway:
First day ebook downloads - 327 people downloaded his ebook on the first day.
Second day ebook downloads - Over 17,000 people downloaded the ebook on the second day.
Increased ebook sales - After the freebie promotion, he went from selling 1 ebook a day to 12 ebooks a day consistently.
Maintaining ebook sales ranks - 4 weeks after the ebook giveaway, Enjoy the Money! still ranks #1 or #2 in the Kindle ebook store for real estate ebooks. It also ranks #5 for career ebooks and #7 for investment ebooks.
Increased Amazon income - These sales increased his Amazon income by $500 per month.
Paperback book sales - He did not see any immediate increase in sales for the paperback edition of Enjoy the Money!
Long-term paperback sales - But, over time, he has seen sales of the paperback increase from 3 copies the week before the giveaway to 16 sales during the first week of June (which he attributed to the Kindle giveaway promotion in May).
If you'd like to read Steve's entire post on the Kindle ebook giveaway, check out http://kwmccabe.blogspot.com/2012/06/want-to-sell-more-books.html.
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