Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts.
“Dad, you look like you got out of jail.”
Those were the words I wasn’t expecting to hear out of my six-year-old son, unsolicited. He
made me laugh. It’s funny to see someone, unfiltered, just speak their
mind and blurt out whatever thought races to the surface. Maybe he’s
I had just gotten a haircut. Ok, more of a scalping. It was
a buzz-cut, where the barber uses his electric clippers to mow down any
hair longer than a quarter-inch. I looked a little like a skinhead. All
that was missing was a scar on my cheek and a tattoo on my arm.
am not sure what my son knows of jail or the people who are sentenced
there but somehow he concluded from his limited life exposures and
experiences that I fit the profile of a convict. If you didn’t know what
a softie I am on the inside, you may judge my exterior, complete with a
goatee, as a tough guy.
My bulldog is the same way. She looks
like a junkyard dog who could appear to be threatening with her
snaggle-toothed glare, but in reality, she’s as rough and tough as a
stuffed animal. She’d probably lick an intruder and sellout to the first
snack tossed her way.
Looks can be deceiving.
We know to
never judge a book by its cover, and yet isn’t that what we do every
day? We judge how people look – their face, their body, their age, their
clothes, their appearance. We make snap judgments and never look back.
when it comes to books, many of us are drawn to cover images and
visuals. No matter how good the content of a book or one’s character is,
be sure to still make the best visual impression possible.
Otherwise, even those closest to you might think you just escaped from jail.
Brian Feinblum, the chief marketing officer for Planned Television
Arts, has been promoting and marketing authors since 1989. Call: 212-583-2718. Email: email@example.com. Web: http://www.plannedtvarts.com.
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