Monday, September 03, 2012
Book Titles Must Be Memorable to Sell More Books
Is Your Book Title Memorable?
You need to make your book title memorable. That’s what I look for when I critique book titles.
When John Gray followed up his bestselling Men Are from Mars, Women Are from Venus with What Your Mother Couldn’t Tell You and Your Father Didn’t Know, Borders returned 50% and Ingram 70%. Why? Because readers had trouble remembering the second title.
As Susie Russenberger of Ingram Book wholesalers noted, “The previous book had a great title, but this one was really hard for people to say.” When Gray began doing more Mars and Venus books, he again leapt to the top of the bestseller lists - with much fewer returns!
John Kremer’s Book Title Critiques. Get yours today: