My theory about non-fiction books is validated. When they’re electronic, people vastly prefer short ones.
I think holding the book in your hand gives you one measure of value (heavy!) while reading a short one electronically gives you the satisfaction of knowing you finished it.
I agree with Seth. With electronic books (ebooks in any format), shorter is better.
With print books, hefty still has a premium quality to it. Just try lifting my 1001 Ways to Market Your Books - a good workout any time.
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
I love the eyeballs course. Clear, easy to implement, and rich with resources. - Rick Maurer, author of The Magic ListBlog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48
Amazon Bestseller Campaign: The Inside Secrets to Becoming a Real Bestselling Author on Amazon.com: http://www.bookmarket.com/amazon.htm - You can create a true bestseller on Amazon using the step-by-step guidelines included in this multimedia course. Was $297, but now only $97.
New York Times Bestseller Program: http://www.bookmarket.com/newyorktimesbestsellers.htm - This program offers unprecedented access to the most up-to-date book marketing resources and insider tips to help any author create a New York Times bestselling book. Was $297, but now only $97.