In a funny, but informative video, entrepreneur Mary Foley wishes David Newman's Do It! Marketing book a happy birthday. The one year birthday of the book celebrates 10,000 copies sold and a lot of time on top Amazon lists.
If you buy Do It! Marketing via the following link http://doitmarketing.com/book-bonus, you'll get $747 in book bonuses.
Alas, as is usual in these campaigns, the bonuses are mainly overpriced. I wish people would give a serious value to their bonuses based on what they actually sell it for, not based on what they wished it would sell for.
For example, one book sells for $5.77 new on Amazon but is listed as a $27.00 value under the bonuses. The thing is that this particular bonus is an actual paperback book (but probably an ebook when given away like this).
Most bonuses given away in these campaigns are short PDF reports valued at $27 to $47 (when they are actually given away all the time in other campaigns and not even sold).
One exception is Scott Ginsberg who is giving away ebook versions of 13 books (a $175 value, which might actually be the total value of the 13 paperback books).
Personally, I'd be much more likely to buy a book under these bestseller campaigns if the bonus givers actually listed the true selling price of their giveaways rather than some pie-in-the-sky value in name only.
For more on book marketing, ebook promotions, Internet marketing, social media, and self-publishing, go to http://www.bookmarketingbestsellers.com.