tag:blogger.com,1999:blog-10284418.post112849898010655343..comments2008-12-09T20:23:28.624-08:00John Kremerhttp://www.blogger.com/profile/16486115512048790419noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10284418.post-1129064557358601732005-10-11T14:02:00.001-07:002005-10-11T14:02:00.001-07:00I had the poor luck to have my desk situated near the fax machine in a large newsroom for a few years. I got to weed through the press releases. I knew in about 10 words if it was going to make the "read" pile, or be rolled into a ball and used for garbage can basketball. The funniest thing I see online are supposed experts who give people advice that will pretty much guarantee their releases are never read, much less used. If you want to know what works, ask someone who actually uses and discards releases on a daily basis. There are no other experts. They're the ones making the calls.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10284418.post-1129064544027790622005-10-11T14:02:00.000-07:002005-10-11T14:02:00.000-07:00I had the poor luck to have my desk situated near the fax machine in a large newsroom for a few years. I got to weed through the press releases. I knew in about 10 words if it was going to make the "read" pile, or be rolled into a ball and used for garbage can basketball. The funniest thing I see online are supposed experts who give people advice that will pretty much guarantee their releases are never read, much less used. If you want to know what works, ask someone who actually uses and discards releases on a daily basis. There are no other experts. They're the ones making the calls.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10284418.post-1128623641966052712005-10-06T11:34:00.001-07:002005-10-06T11:34:00.001-07:00Amen!<BR/><BR/>And may I add that no one cares that your new book has just been released. <BR/><BR/>In a perfect world a press release headline that says "New Book Released" would cause your press release to spontaneously combust before you sent it out sparing you all the wasted expense.<BR/><BR/>Really. Only JK Rowling could get away with a headline like that.Kim Dushinskihttp://www.blogger.com/profile/08062485157486478370noreply@blogger.comtag:blogger.com,1999:blog-10284418.post-1128623640871074142005-10-06T11:34:00.000-07:002005-10-06T11:34:00.000-07:00Amen!<BR/><BR/>And may I add that no one cares that your new book has just been released. <BR/><BR/>In a perfect world a press release headline that says "New Book Released" would cause your press release to spontaneously combust before you sent it out sparing you all the wasted expense.<BR/><BR/>Really. Only JK Rowling could get away with a headline like that.Kim Dushinskihttp://www.blogger.com/profile/08062485157486478370noreply@blogger.com