<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-10284418.post5381966611511187092..comments</id><updated>2008-12-30T22:42:03.281-08:00</updated><title type='text'>Comments on Book Marketing Bestsellers: Promoting books to a worldwide audience. Book Promotion Blog!: Two Very Ugly Book Covers</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://blog.bookmarket.com/feeds/5381966611511187092/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html'/><author><name>John Kremer</name><uri>http://www.blogger.com/profile/16486115512048790419</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>7</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-10284418.post-302067229230346433</id><published>2008-12-30T22:42:00.000-08:00</published><updated>2008-12-30T22:42:00.000-08:00</updated><title type='text'>I knew the covers had to be modeled after the Dr. ...</title><content type='html'>I knew the covers had to be modeled after the Dr. Bronner's soaps. I suspected that was intentional.&lt;BR/&gt;&lt;BR/&gt;I still think the covers don't help sell the books, but the only way to know for sure would be to test two different covers.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/302067229230346433'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/302067229230346433'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1230705720000#c302067229230346433' title=''/><author><name>John Kremer</name><uri>http://www.blogger.com/profile/16486115512048790419</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='17360528271462551900'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-5888179758060201180</id><published>2008-12-30T08:59:00.000-08:00</published><updated>2008-12-30T08:59:00.000-08:00</updated><title type='text'>I am the designer of both of John Hodgman's books ...</title><content type='html'>I am the designer of both of John Hodgman's books and just wanted to say thanks for noticing the design. It is indeed inspired by the Dr. Bronner's packaging, for both aesthetic reasons (John and I love the clutter and density) and conceptual ones (Bronner's text is a little wacko and John's is as well).&lt;BR/&gt;&lt;BR/&gt;Anyway, best of luck to all!&lt;BR/&gt;&lt;BR/&gt;thanks,&lt;BR/&gt;Sam Potts</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/5888179758060201180'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/5888179758060201180'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1230656340000#c5888179758060201180' title=''/><author><name>Sam Potts</name><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-3195376622729606069</id><published>2008-11-15T03:09:00.000-08:00</published><updated>2008-11-15T03:09:00.000-08:00</updated><title type='text'>John, are you sure this cover critique is not in y...</title><content type='html'>John, are you sure this cover critique is not in your own shadow?&lt;BR/&gt;&lt;BR/&gt;You put yourself on a limb to bring up the issue, and I appreciate that. But just look at your own site.&lt;BR/&gt;&lt;BR/&gt;Too much stuff to my mind. Maybe don't use your book cover also as background. &lt;BR/&gt;&lt;BR/&gt;And all those little boxes of different stuff?&lt;BR/&gt;&lt;BR/&gt;But thanks for the issue!&lt;BR/&gt;&lt;BR/&gt;Strephon Kaplan-Williams</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/3195376622729606069'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/3195376622729606069'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1226747340000#c3195376622729606069' title=''/><author><name>Strephon Kaplan-Williams</name><uri>http://www.blogger.com/profile/08046563854897023722</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-2809966028389901117</id><published>2008-11-04T06:05:00.000-08:00</published><updated>2008-11-04T06:05:00.000-08:00</updated><title type='text'>Yes, much like Bonner's soap, and you know, every ...</title><content type='html'>Yes, much like Bonner's soap, and you know, every year or so I buy a bottle of the stuff... I suspect these covers work even tho' I hate 'em too... but they are so different in a bookstore I'd pick 'em up at least briefly... not something that could be done often and work</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/2809966028389901117'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/2809966028389901117'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1225807500000#c2809966028389901117' title=''/><author><name>Anne Wayman</name><uri>http://www.aboutfreelancewriting.com</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-9136560793562682564</id><published>2008-10-19T14:18:00.000-07:00</published><updated>2008-10-19T14:18:00.000-07:00</updated><title type='text'>Yes, just like Dr. Bronner's. I'm sure that was pa...</title><content type='html'>Yes, just like Dr. Bronner's. I'm sure that was part of what he was going for. Very ugly.&lt;BR/&gt;&lt;BR/&gt;Please note, however, that ugly most of the time does not work. Sometimes, like this, yes. Many more times, no.&lt;BR/&gt;&lt;BR/&gt;Also, if you view any of the videos featuring this book, you'll see that the book disappears into the background.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/9136560793562682564'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/9136560793562682564'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1224451080000#c9136560793562682564' title=''/><author><name>John Kremer</name><uri>http://www.blogger.com/profile/16486115512048790419</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='17360528271462551900'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-1873542992548929685</id><published>2008-10-19T12:23:00.000-07:00</published><updated>2008-10-19T12:23:00.000-07:00</updated><title type='text'>John,This reminds me of the "Dr. Bronner's Pepperm...</title><content type='html'>John,&lt;BR/&gt;&lt;BR/&gt;This reminds me of the "Dr. Bronner's Peppermint Oil" soap bottles with the litany of religious messages on them. He's been selling those products (in spite of the ugly label) for over 30 years. &lt;BR/&gt;&lt;BR/&gt;Conclusion: Ugly works! - you heard it here first:-)</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/1873542992548929685'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/1873542992548929685'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1224444180000#c1873542992548929685' title=''/><author><name>Jim Donovan</name><uri>www.jimdonovan.com</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-10284418.post-2689449369171440066</id><published>2008-10-18T07:50:00.000-07:00</published><updated>2008-10-18T07:50:00.000-07:00</updated><title type='text'>Well, that's his schtick. If you don't get the cov...</title><content type='html'>Well, that's his schtick. If you don't get the cover, you won't get him or his humour. &lt;BR/&gt;To me, it's more engaging than a glamour shot and punchy title. &lt;BR/&gt;I think it's very appropriate.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/2689449369171440066'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/10284418/5381966611511187092/comments/default/2689449369171440066'/><link rel='alternate' type='text/html' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html?showComment=1224341400000#c2689449369171440066' title=''/><author><name>David Hicks</name><uri>http://www.healingyourfinancialsoul.com</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://blog.bookmarket.com/2008/10/two-very-ugly-book-covers.html' ref='tag:blogger.com,1999:blog-10284418.post-5381966611511187092' source='http://www.blogger.com/feeds/10284418/posts/default/5381966611511187092' type='text/html'/></entry></feed>