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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

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Always do your best. And always, always have fun.

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Thursday, April 10, 2008

Create an Impact
Ken McArthur is creating an interesting variation on the Amazon Bestseller campaign to promote his new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

At the very least, you can check out his promotion and download a free audio on Creating Massive Impact. Check it out here:



I think you'll find his approach interesting and instructive.

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Thursday, November 08, 2007

Singled Out Book Promotion


Bella DePaulo's book, Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After, is out in paperback. Singled Out is a myth-busting, consciousness- raising, totally unapologetic take on singlehood. Bella has been pursuing the singles topic with a passion, and she would love to see the paperback version of Singled Out get off to a great start. So if you buy two or more copies between Sunday, November 4 and Friday, November 9, she will send you (or anyone in the continental U.S.) another book for free. For details, see: http://www.belladepaulo.com/specialoffer2.htm.

Even if you buy just one copy of Singled Out between November 4th and 9th, there are special thank-you bonuses available at her website, http://www.belladepaulo.com/specialoffer1.htm.

To purchase her book go here: http://www.amazon.com/ Singled-Out-Singles-Stereotyped-Stigmatized, but you can buy the books anywhere to qualify for the free book and other thank-you bonuses. (The retail price is $14.95, and Amazon is selling it for just $10.17.)

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Wednesday, November 07, 2007

A Terrible Book Cover: My Apologies
Here is a terrible book cover. At least as it looks online. Maybe it looks better in real life, but still, who picked that bland and horrible typeface?



Watch for the book on Amazon.com. They are running an Amazon bestseller promotion for the book right now.

Too bad none of her partners in the promotion told her how terrible the cover was. With just a little work, it could have been spectacular. But first, and foremost, lose that typeface.

I can't read the author's name at all online. Nor the subtitle. At least it looks like there's a subtitle there just below the rays.

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Sunday, September 30, 2007

The Passion Test Bestseller Campaign
Jack Canfield said, it "changed the way I have lived the past year."

Jay Abraham said, "It is unlike anything anyone has ever exposed me to."

T. Harv Eker said, it will help you "get clear on who you are."

What would your life be like if you were doing what you love, with the people you love, in places you love? It's called a passionate life and, for the first time there is a simple, effective way to discover your passions so you can create that kind of life.

Everyone knows that following your passions is the key to a successful, fulfilling life. Yet, how do you discover what they are? And even if you think you know what you're passionate about, how do you stay on track?

"It wasn't until I took The Passion Test that I realized one of my top five passions ... my mind was blown!" says Dr. Jacalyn Buettner, one of the most successful chiropractors in San Francisco. She made this statement after using this powerful tool to clarify her top passions and then two days later receiving an invitation to fulfill that passion.



The Passion Test is a simple, powerful tool that allows anyone to discover their passions and clarify what matters most to them in their life.

Yehuda Berg of the Kaballah Center is known and respected by hundreds of thousands of people around the world, including Madonna, Guy Ritchie, Demi Moore, and Ashton Kutcher. Yehuda said, "I couldn't put it down. Taking the Test I realized how valuable it was to hear the story..."

This book is a fun, engaging read that may change the way you live your life. And here is one of the best parts:

Now you have the chance to purchase an incredible book, AND to receive a remarkable collection of thought-provoking gifts to help you live a truly passionate life. These gifts feature people like:

- Dr. Wayne Dyer
- Michael Dell
- Jack Canfield
- former President Jimmy Carter
- Tony Robbins
- Maya Angelou
- Robert Kiyosaki
- Dr. Christiane Northrup
- Jay Abraham
- Mark Victor Hansen
- James Ray
- Byron Katie
- John Assaraf

All told, you'll receive more than 40 life-changing gifts when you purchase the book today. To join in this bestseller campaign, click here: http://www.thepassiontest.com .

The Passion Test has transformed the lives of thousands of people throughout the world. The one thing that all the most successful people in the world share in common is, they have followed their passions. What would your life be like if you were fully living your passions? Are you ready to find out?

The Passion Test - The Effortless Path to Discovering Your Destiny is the road map to your passionate life.

P.S. -- Take a look at the gifts you'll receive when you buy this book now. They're unbelievable. And the best part is this book is such a fun, inspiring and useful read, you won't be able to put it down.

Weeks before it was released, it was already a #1 Amazon.com bestseller. Order your copy now and get your own library of transformational gifts by going to: http://www.thepassiontest.com

Note: You can also hear the authors Janet Atwood and Chris Atwood give The Passion Test live and in person at these bookstores:

October 9, 7:30 PM - Boulder, CO - Boulder Bookstore, 303-447-2074

October 10, 7:30 PM - Denver, CO - Tattered Cover Bookstore, 303-470-7050

October 11, 7:00 PM - Phoenix, AZ - Changing Hands Bookstore, 780-730-0205

October 15, 7:00 PM - Chicago, IL - Transitions Bookstore, 312-951-7323

October 17, 7:00 PM - Seattle, WA - East-West Bookstore, 206-523-3726

October 24, 7:30 PM - Los Angeles, CA - Bodhi Tree Bookstore, 310-659-1733

October 25, 7:00 PM - Santa Cruz, CA - Gateways Bookstore, 831-429-9600

October 30, 7:00 PM - Sebastapol, CA - Copperfield's Books, 707-823-2618

November 7 - San Diego, CA - Warwick's Books, 858-454-0347

December 9 - Corte Madera, CA - Book Passage, 415-927-0960



Again, your can order a copy now and get a fantastic library of transformational gifts by going to: http://www.thepassiontest.com .

The above is an incredibly powerful sales letter for anyone wanting to run an Amazon.com Bestseller Campaign. Model it. Check out the sales letter on their website as well. See how many people have partnered with them by offering bonus materials. The last time Janet and Chris ran this campaign, they sold thousands of copies of The Passion Test. Follow YOUR passion today!

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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