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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Sunday, December 30, 2007

Real.com: Really Poor Customer Service
I find it interesting how ready and willing companies are to take your money online, but when it comes time to cancel your service -- they are no where to be found. For example: Real.com.

I signed up for the NFL Field Pass (hosted by Real.com) so I could listen to the football games not shown on TV. Well, now that the season is over, I went to their website to cancel the monthly service before I got charged for games I did not want. Alas, no deal.

The only way I can cancel the service is to call their toll-free number -- which has very limited service times. Essentially, they are making it almost impossible to cancel their service, especially given their phone service times.

Now, why does a company that offers an online service make it impossible to cancel their service online? It makes absolutely no sense -- unless they are trying to steal your money by making it impossible to cancel.

Every other online company I know makes it easy to cancel a service. The only other company I know that make it impossible to cancel their services is Capital One credit cards, another example of a company which offers really poor customer service. Until today, I thought they owned poor customer service. Now I know that Real.com and the National Football League has them tied.

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Tuesday, April 17, 2007

Capital One: What's in Your Wallet? - A License to Steal
I'm starting a short series of blogs on companies that have customer service issues. Capital One wins the lottery for the first such company.

Ten years ago Capital One had one of the best customer service groups in the country, and Capital One was sitting high. Now they have problems.

Today, I discovered why. Capital One has lost its customer service emphasis. Their customer service reps aren't allowed to make decisions. They have to follow a very restricting script that doesn't allow them to really serve the customer.

Last year when I was moving, I failed to pay my Capital One VISA card within 30 days (didn't get it until way after the time limit because mail had to catch up with me). So they canceled my good rate and started upping the charge. When I checked out my credit card statement today, they were charging 28.95% interest. Now that's just outrageous. No justification for that kind of rate, even with the most marginal of customer. And I'm not marginal.

It is scary to think what credit card companies are charging. 28.95% is way over any justifiable amount. They are either really bad at investing or doing business, or they are literally stealing. What's in your wallet? I'll tell you. Simple: A license to steal. Truly scary.

When I called to get my rate returned to the original agreement, the customer service representative couldn't help me. She didn't have authority to keep a customer, even after hearing my explanation for why I missed several payments (simply delayed). There was a time not many years ago when their customer service reps could make changes. Now they can't.

No wonder Capital One is falling behind. Bad customer service is the harbinger of worse things to come from a company.

They lost my business today. And will never get it back. They've made a ton of money via my account, but didn't seem to want to keep it.

Their customer service stinks. No wonder companies like Nordstrom stand out for their customer service. It's not hard when you're being compared to services such as Capital One.

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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