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10 Million Eyeballs: Up Your Alexa Rank Now! |
If you were to get 10 million eyeballs to see, hear, or learn about you, your book, or your website, here are a few of the things that would happen:
1. The Alexa rank for your website would jump from wherever it is to somewhere in the top 150,000 sites in the world (out of more than 150 million sites and counting).
2. You will get from 60,000 to 200,000 unique visitors to your website every month. Some months your traffic would spike to half a million to a million unique visitors.
3. Based on that many visitors, even if you only convert 1/10 of 1% to customers, that's 60 to 200 sales per month. For a $20 book, that means income of $1,200 to $4,000 per month.
4. Even if you don't sell one book or any services, you will receive $500 to $10,000 every month from Google for AdSense and display ads.
5. If you decide to sell display ads directly to companies that want to reach your visitors, you should be able to generate $300 to $1,000 per page per month from display ads. The richer your website is in content, the more you'll make in ad income.
If you attend one of my Ten Million Eyeball Events in Los Angeles, Minneapolis, Denver, or Atlanta -- and follow my advice -- I guarantee that you will generate at least 10 million eyeballs in the next two years and could easily generate 5 to 10 million eyeballs every month within a year or less.
For details, go to http://www.tenmillioneyeballs.com.Labels: AdSense, Alexa, book marketing, Google, Internet marketing, ten million eyeballs |
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AdWords for Dummies: How to Make More Money with Google AdWords |
The following is an interview with Howie Jacobson, author of AdWords for Dummies.
1. What are the three biggest mistakes beginners make when advertising via Google AdWords?
1. Muddying Results from Search and Content Networks - A person actively searching for your keyword should be marketed to differently from someone who was reading an article or blog post and happened to see your ad. Make sure you create separate campaigns for search traffic and content traffic, and speak to them differently and measure their response differently.
2. Ignoring the Principle of Relevance - Creating one giant ad group with hundreds of unrelated keywords all going to a single ad and a single landing page, rather than laser targeting small groups of tightly related keywords to specific ads and lots of "that's for me!" landing pages.
3. Not Split Testing - It's so easy to split test ads and landing pages using AdWords. Everyone who starts split testing becomes amazed at the surprising insights they gain into their market. Routinely, split testing can increase profits by 400 to 1200% over a few months.
2. What three elements make for a great Google ad?
1. Positioning - Saying something different and meaningful than the other ads. The Google Search Results Page is the most competitive advertising real estate on the planet. How is your offer different from the other 19+ offers on the same page? What makes you stand out?
2. Speaks to the Itch Behind the Search - If you know what your prospect is really thinking when they type a search term, you can market to their "little voice" in a subtle and powerful way. What triggered their search at that moment? What is the story they're telling themselves right now? How can you join the conversation already going on in their head?
3. Uses the Display URL - The display URL can be the most important line of your ad. Buy a bunch of domains and test them out. See if .com or .org makes you more attractive. Try memorable names, benefit-driven and problem-based names, generic and specific names. Your URL is the only part of your marketing that can't be copied. That's why Lulu.com is suing Hulu.com for copyright infringement.
3. If the term you'd like to rate high in costs too much for your campaign, how can you compete?
1. Optimize your campaign to get costs as low as possible.
a. Get your quality score to Great.
b. Improve the click-through rate through testing.
c. Use exact match and negative keywords to eliminate wasted clicks.
d. Test the content network for websites that convert well and bid on impressions rather than clicks (CPM for site-targeted campaigns).
2. Find related keywords that cost less.
a. Longer tail
b. Synonyms
c. Misspellings and typos
3. Spend the money on that keyword to determine conversion. If it converts well, consider organic search engine optimization.
4. Improve your website and back end so the high-priced keyword is worth it. Remember, AdWords is a stock market for keywords. Each keyword is priced at the market rate, determined by the average value of that keyword to advertisers. If it's too expensive for you, that means your competitors have figured out how to extract more value from that keyword than you have.
5. If you can't extract more value per click than your competitors, then approach them about buying their unconverted traffic, or being an additional part of their back end on an affiliate basis.
For a free download of the first chapter of Howie Jacobson's new book AdWords for Dummies, go to http://askhowie.com/ bookfiles/AdWords-For-Dummies-Chapter-1.pdf.Labels: AdWords, AdWords for Dummies, content networks, Google, Howie Jacobson, keywords, landing pages, search as, split test ads |
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Virtual Blog Tours: How to Do One |
Here's a comment I made on The Book Marketing Network when someone asked a question about virtual blog tours.
A virtual blog tour is essentially a set of blog interviews or reviews. To set one up, you contact blogs related to your book as well as book blogs that review books and/or interview authors. Ask them if they'd like a review copy of your book and/or would like to interview your book. Tell them why your book or author would interest their audience.
Many blog interviews are done via email where you answer a set of questions and email them back to the blog owner who posts the interview on his or her blog.
By giving this procedure a fancy name, it seems more complicated than it really is. Now, some blog tours feature the same interview on more than one blog, and that is certainly a great thing because it means less work for you. There are a number of blogs that are happy to feature duplicate content since their visitors don't overlap a lot.
Of course, for a blog tour to work, you really need to locate blogs that are actually read. To locate blogs, use Google blog search or Technorati search.Labels: blogs, Google, interviews, Technorati, virtual blog tours |
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