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Online Promotion Can Make a Difference |
Using text messages, Facebook groups, and YouTube videos, student activists in Venezuela organized protest marches against the increasingly autocratic rule of president Hugo Chávez. One protest march featured more than 200,000 union laborers, students, housewives, and business executives. The marches helped to defeat a reform package that would have enabled Chávez to be president indefinitely. As the leader of the movement noted, “Youths in any nation, I believe, can do the same. They can make history.”
For more success stories involving online marketing or Internet promotions, check out http://www.tenmillioneyeballs.com.Labels: Facebook, Internet marketing, online marketing, Venezuela, YouTube |
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Blogger Gets $350,000 Book Deal |
Since its January 2008 debut, the Stuff White People Like blog founded by Christian Lander and Myles Valentin has racked up 22.5 million hits. Lander, the main author of the blog, has just been offered a $350,000 book deal by Random House.
For more Internet marketing and online marketing success stories, see http://www.tenmillioneyeballs.com.Labels: book marketing, Christian Lander, Internet marketing, online marketing, Random House |
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New Content Management Systems Will Put Your Website on Automatic as a Book Sales Machine |
This past week I uncovered an incredible tool for building and managing book websites that really sing -- whether niche sites, sales letter sites, membership sites, or Web 2.0 sites. CMS Infusion is a content management system that can be used to build almost any kind of website you want to create and put it on automatic.
The thing that sets CMS Infusion apart form other website building programs is the graphically-driven easy-to-use interface with the potential to build and operate an entire online business by itself.
Check out this great system at CMS Infusion.
This is the website building system I will be using to create several new book marketing sites in the next few months. I'm really excited about the potential for this system.
You can get a bargain on the system if you act now (before Tuesday midnight, June 12th). It will still be a bargain after that time -- just more expensive. Way more expensive. That's why I'm writing about it now.
Again, check it out at CMS Infusion.Labels: building websites, CMS Infustion, content management system, Internet marketing, online marketing |
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Where will you be in 10 years? |
Martin Foner of NPL Consultants, a publishing broker, wrote a rant on book publishing which he posted on his site at http://nplconsult.com/archives/42. I don't agree with much of his rant. He gets carried away with depression. But his conclusions out of the rant do make sense: Publishers do have to move toward more selling online and more marketing online and more distribution online.
Unlike him, however, I do not believe that the bookstore trade is a dinosaur, about to be obliterated. And that book distribution is a dinosaur, also about to die a quick, painful death. But I do believe that smart publishers do not put all their eggs into one basket. You diversify. You find multiple ways to sell your books, via multiple markets, via multiple distribution strategies.
In his rant, Martin wrote that in ten years most publishers will be in one of four categories:
1. Sold out.
2. In business with a huge content-driven website.
3. In business with a substantial web presence and multiple channels to sell books (direct to consumers, premium sales, non-book trade retailers, web sellers, etc.).
4. Dead.
I hope most of you fall into category 3. I think that's the best plan for most book publishers, given the talents we have.
But category 2 can also be a good plan (and perhaps more profitable, especially if you hit it Google big or Yahoo middling). But you will have to be a talented software engineer or hire such talent to make this pay off in a big way. As publishers, we tend to be content-driven while most successful websites are software-driven.
As many of you know, I've become more and more of an advocate for Internet marketing. There are so many incredible opportunities to sell books via the Internet. The toughest part for many publishers will be deciding what paths to take (of the growing number of possible ways to market via the Internet). You can easily get overwhelmed by the possibilities. My advice: Focus. Don't buy into every new Internet promise, every new program. Find one to three ways that you like doing and which you find to work -- and continue to pursue and build those ways.
Personally, I'll never participate in Second Life. No interest. It could be a real time-sucker. And, yet, I know that some publishers will create great successes using this virtual world. For me, though, I'd rather focus on email marketing, blogs, joint venture opportunities, creating relationships, teleseminars, webinars.
Plus, of course, I'll keep my fingers in offline ways to sell my books: speaking, premium sales, direct sales to consumers, and book trade distribution. I suggest you do something similar if you want to be around in ten years.
Where will you be in ten years? Where do you want to be in ten years? Please choose one of the first three options Martin described. Don't die.
A sidebar: Fifty years ago, everyone said that television would kill radio. It didn't happen. During the past 15 years, radio has been stronger than ever. What happened to the naysayers? They sold out a long time ago. Lost a chunk of money in the process.
Now everyone is saying that newspapers and books are dead. Magazines, too. I don't agree. I think they will all continue to exist for many, many years to come -- both in print and in electronic forms. The smart print publishers will migrate content to the web. They are already doing that. Forbes magazine already gets half its revenue from online. The New York Times is moving in that direction. Book publishers should do this as well. But don't ignore print. It still drives the online strength of most successful publications.Labels: Internet marketing, magazines, Martin Foner, newspapers, radio, trade distribution, websites |
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Random House's Insight Program |
Random House's Insight digital book distribution is a really neat trick that allows users to search individual titles or entire book databases. Plus it allows book sales sites like Amazon.com as well as other websites and bloggers can insert Insight's widget into their sites to allow the same searches and previews. Their service could revolutinize the way books are sold on the web.
They are now offering their Insight program to other publishers under the direction of Mike Shatz, their digital vice president. For more information, check out http://www.randomehouse.biz.
One drawback to their service. Users have to update to Flash 9, but that's probably a good thing for users all around.Labels: Flash 9, Insight, Internet marketing, Random House, web marketing |
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Buy 1, Get 3 Audio Generator Program |
I want to let you know about an incredible program that allows you to add audio, video, and other great marketing options to your website and email. I think Audio Postcards and Video Postcards are going to change the way email is used.
To find out more, go to http://www.bookmarket.com and listen to the audio on that page.
If you want to go directly to the website to find out more about a new Buy 1, Get 3 offer that this service is making, go to http://Buy1Get3.com.
On that web page, you'll find out about a phone call announcing this new service that will occur at 8:00 p.m. Eastern on Wednesday, February 21, 2007. If you can't wait for the phone call, you can also sign up for the service right away by going to the same page: http://Buy1Get3.com.
That's what I did, because they are limiting the offer to the first 500 people and I didn't want to miss out. So check it out as soon as you get this email.
Buy 1, Get All 3 Promotion
Click Here Now - This is an easy program to use.Labels: audio generator, audio on your website, Internet marketing, Web 2.0, web sites |
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Publicity MegaSale with Incredible Free Bonuses |
If you could own dozens of popular publicity and marketing courses and products at just a fraction of the cost, you would, wouldn't you?
This month 20+ marketing & publicity experts have partnered to help you reach your aspirations in your life, business and career. All of them are practically giving away these top notch products and programs in the hope that you will love them so much you'll want to learn more about their other products and services. Here are the details:
- Susan Harrow shows you how to get in 0, The Oprah Magazine.
- Lisa Earle Mcleod tells you how you can book yourself on national TV.
- Lisa Daily shares with you how to book yourself year round on the radio.
- Marcia Yudkin transforms so-so press releases to sizzling--see how it's done.
- Marcia Wieder shows you how to be an inspiring speaker.
- Joan Stewart teaches you ways to get thousands of dollars in free publicity.
- Raleigh Pinskey gives you an advanced course in ways to market your message to the media and others.
- Drew Gerber tell you how to plan your entire publicity campaign like professional publicists do for their clients.
- Robert Middleton will help you become an info guru to draw clients, customers and business to you with ease.
The Publicity & Marketing Megasale runs only until January 12th. Don't miss this chance to gain access to some of the best courses, programs and tools in the publicity world at just a fra.ction of their regular prices.
Web: PR and Marketing MegaSale.
This package, if you decide to buy it, is an incredible value.
What is even neater is that when you go to that website, you also have the chance to download for free an incredible report about writing news releases plus three audios on getting great PR.
P.S. -- Please pass this on to at least 5 friends, colleagues and associates or anyone you know who would like to promote themselves, their business or product, become a speaker or make their book a bestseller. Thank you!Labels: book pr, book publicity, Internet marketing |
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