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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Thursday, April 10, 2008

Create an Impact

Ken McArthur is creating an interesting variation on the Amazon Bestseller campaign to promote his new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

At the very least, you can check out his promotion and download a free audio on Creating Massive Impact. Check it out here:

I think you'll find his approach interesting and instructive.

Labels: Amazon Bestseller Campaign, Impact, Ken McArthur

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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