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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Monday, June 25, 2007

PMA's Loss: Jan Nathan

I heard today that Jan Nathan, long-time director of Publishers Marketing Association, has died of cancer after a year-long battle.

Jan was a sweetheart, an incredibly talented and dedicated association executive, and a good friend. I will miss her a lot.

If you have benefited at all from PMA's programs, PMA University, Ben Franklin awards, distribution program, etc., you have Jan to thank for a lot of that.

Here is an image of her that I found online:

Again, I can't tell you how much I will miss her and her good heart.

Here's another photo of her. Always a good person full of fun.

Labels: Jan Nathan, PMA

Friday, May 25, 2007

John Kremer at BookExpo America: May 29th to June 3rd, 2007

I'll be speaking three times at the PMA University on Tuesday (2 p.m.), Wednesday (2 p.m.), and Thursday (10:30 a.m.) in advance of BooKExpo America. Details at: http://www.pma-online.org.

I'll also be speaking at the Publishing Seminar described above on Tuesday morning, May 29th, from 8:30 a.m. to Noon. Details at: http://www.PublishingSeminar.com.

I'll also be speaking on Sunday on the floor of the convention center at 11:00 a.m. at the Small Press Lounge (Booths 1643, 1645, 1646, and 1647). I'll be speaking on 30 Ways to Market Your Books in 60 Minutes.

I hope to meet some of you at one of these events or in walking the floor of the BEA convention itself.

Labels: book marketing, BookExpo America, PMA, publishing seminar

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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