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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Monday, July 09, 2007

What Publicity Is All About

I found this great comment by Howard Rubenstein in Levine Breaking News email newsletter. I agree with it:

PR is about far more than media events, publicity stunts or red carpets. Learning to maintain a high ethical standard is just as important as mastering media relations and client counsel.

Labels: Howard Rubenstein, Levine Breaking News, PR, publicity

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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