Showing posts with label SuperStar Blog Tour. Show all posts
Showing posts with label SuperStar Blog Tour. Show all posts

Wednesday, February 15, 2012

Book Marketing Video: How to Create Relationships That Sell Books

Last month I did an interview via Skype with Joel Friedlander of TheBookDesigner.com where I talk about book marketing, blog tours, Internet marketing, and author book promotions. Some of the details include:
  • How authors can use social media most effectively to sell more books
  • The 3 elements of effective book marketing
  • How to create relationships that really sell books
  • How to carry out SuperStar Blog Tours and other event blog tours that truly create impact
Watch this book marketing video here:



John Kremer

John Kremer is the author of 1001 Ways to Market Your Books as well as the developer of the following programs:

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm - How to market novels, children's books, memoirs, and more. $48 special offer

15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm - Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm - How to sell 100 to 200 copies of any book in two weeks or less. $97

Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm - How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297

Saturday, January 07, 2012

Book Marketing Makeover: Stupid Ways to Market Via the Internet

Blog post by John Kremer, Question from Cindy Bellinger

Question: I watched your short book marketing video clip at http://blog.bookmarket.com/2011/12/book-marketing-makeover-john-kremers.html.

You said the best way to sell your book is by marketing on the Internet, "but don't do it the stupid way most people do it these days." What is the stupid way? - Cindy Bellinger

John's Answer: Cindy, below is my short answer to your insightful question.

Here are four key stupid ways that you don't want to follow:

1. Too much social networking without measuring results. Facebook, Twitter, LinkedIn, etc. can be real time-sucking activities. Make sure you are getting results from what you do on any social network.

2. Not creating relationships with high-traffic targeted websites and audiences. Real relationships with highly targeted websites (to your topic or to your audience) is the most important way to market on the Internet, bar none. The most effective. The least time-consuming. The most productive.

Blog Tour Palooza virtual book tour program

3. Doing ineffective blog tours rather than SuperStar Blog Tours, Mega Blog Tours or BlogPaloozas. Do a real virtual book tour EVENT rather than the hum-drum blog tours most authors do. You can learn more at http://www.bookmarket.com/blog-tour-paloozas.htm.

4. Jumping on each new Internet marketing bandwagon rather than focusing on key measurable activities that have already proven to be effective. I see so many authors flitting from one activity to another, never settling down to mining the activities that really work. Such a waste of time. Be focused. Don't scatter your attention and activities.

There are more. I could write a book. But the above four ways are the major ones that really bog down most book authors' (and most other promoters') efforts in Internet marketing.

15000 Eyeballs Program

About the Author

John Kremer is the developer of the 15,000 Eyeballs Program and the Blog Tour Palooza Program - both intended to help book authors and others to get more attention and sell more books, products, and services via Internet marketing.

Saturday, October 29, 2011

The Top 4 Book Marketing Tactics in Today's World

John Kremer speaking in Singapore

Here are the top four book promotion activities you can engage in to sell more books in today's world . . .

1. Speak. Speaking builds a word-of-mouth army better than anything else. Speak locally - at garden clubs, libraries, bookstores, Rotary clubs, JCs, poetry nights, story swaps, book club meetings, etc. Then expand out to a wider area, to nearby cities, to nearby states. Eventually, expand out to an even wider audience.

When someone hears you speak, they become a bigger fan than if they had just read your book. If they like you when they hear you speak, they will tell ten times more people than by just reading your book.

2. Book yourself on national TV. TV is still the largest mass market media. It still reaches more people than any other media - and with more impact. It's worth spending the time contacting the ten or twenty news and talk shows that reach your audience. For most national TV shows, you can get the contact information in one of two ways: 1. from their websites, and 2. via your network of friends and fellow authors.

Your appearance on one major TV show will not only expose you to millions of viewers, but it also opens the door to dozens and sometimes hundreds of other media: newspapers, magazines, radio, more TV shows, etc.

3. Create relationships with high-traffic websites. How many major high-traffic websites that attract your target reader have you created relationships with? Are these real relationships where you contribute content to them on a regular basis? In today’s world, Internet relationships are the key to marketing success.

Uncover five to ten top websites that already reach the audience you want to reach. Look over their sites until you find a way to contact someone behind the site - a webmaster, an editor, the founder. Then email them with an offer of free content for their readers: an interview with you, a review copy of your book, a free article (that is really good), some tips for their readers, a Q&A column on your specialty, etc. Their obligation, in return, is to link to your website or sales page.

4. Do a Superstar Blog Tour. Or a Mega Blog Tour. Or a Blogpalooza. I’m not talking about the old-style humdrum virtual book tour of 15 or 20 blogs. I’m talking about an event blog tour that creates Internet buzz on a major scale. Event blog tours can build brands, create incredible website traffic, and sell tons of books.

The neat thing is that effective event blog tours take less time to carry out than the traditional Amazon Bestseller Campaign - and are almost always more effective in selling books, building a brand, and driving traffic.

If you want to know more about event blog tours, check out this recording of me speaking about the value and method of carrying out an effective impact blog tour: http://www.bookmarket.com/blog-tour-palooza.htm.

Conclusion

These four book marketing techniques work for almost any kind of book: fiction, nonfiction, memoirs, children's books, how-to, spiritual, business, even cookbooks. You don't have to do all four. Start with one and work it hard – you'll get better results than doing Twitter, Facebook, LinkedIn, YouTube, EzineArticles, or other Internet marketing flavors of the week.

John Kremer

John Kremer is the author of 1001 Ways to Market Your Books. If you want to launch a SuperStar Blog Tour™, Mega Blog Tour™, or Blogpalooza™, check out http://www.bookmarket.com/blog-tour-palooza.htm.

Blog Tour Palooza
blog comments powered by Disqus