What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.
Using text messages, Facebook groups, and YouTube videos, student activists in Venezuela organized protest marches against the increasingly autocratic rule of president Hugo Chávez. One protest march featured more than 200,000 union laborers, students, housewives, and business executives. The marches helped to defeat a reform package that would have enabled Chávez to be president indefinitely. As the leader of the movement noted, “Youths in any nation, I believe, can do the same. They can make history.”
The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has been viewed 40 million times. Linda has received over one million emails thanking her for writing The Dash. Their Simple Truths website sells a ton of books and movies.
After uploading three viral videos to YouTube, the publisher of Chad Kultgen's novel The Average American Male had to go back to press three times in the first month.
If I were an author of a diet book or cookbook featuring vegetables, I'd make a down and dirty funny video about vegetables and tie it to a commentary on the above video featuring the vegetable orchestra.
The above video has already been viewed 295,000 plus times. It will only get more popular. A fantastically fascinating video with viral possibilities. Someone who creates a great commentary piggybacking on the vegetable orchestra -- and the value of eating vegetables as well as playing with them -- could get hundreds of thousands of viewers for their companion video.
If you post such a video, be sure to add the following tags: vegetable orchestra, vegetables, orchestra, commentary.
If you are interested in new social networking sites and changes to existing sites such as MySpace, YouTube, etc., you should check out Mashable.com. It's probably the best blog about social networking and what's happening in Web 2.0. Great resource.
Today, in their MashTracker section, they featured Zaadz, a social network of people who want to change the world, which just received a major investment from John Mackey, CEO of Whole Foods.
If you are into social change, check out Zaadz as well. It could be a great resource if you publish new thought, self-help, or spiritual books. Note: It's a slow site to load. You will need a fast Internet connection.
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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