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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

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Wednesday, March 19, 2008

The Importance of Meter in Rhyming Books
Question from Reader: If writing and self-publishing a book in rhyme, does it matter if the meter and scan are not 100% perfect, if the book has been tested on children and parents, and they love it? Realistically, how many children and parents are going to pick up on imperfections if the book is still very easy to read?

I've just had a story professionally edited for meter and scan, and I can't see why it all matters. I am wondering if its worth the time and money when perhaps it may be better to just put the book out there and let the audience decide.

John's Answer: It does not always need to be perfect. But if there are more than two or three imperfect meters in a 32-page book, kids and parents may very well be disappointed. A key to the success of children's books is how many times children pick up the book to read it again (or have it read to them again).

Everyone will pick up on the imperfections. Always do. Whether it will matter to them is another thing. Again, some imperfections are often acceptable, but not too many.

You can always put the book out there and let the audience decide. They are the ultimate arbiters for something like this.

Now, most meter problems can be solved. It just takes a little more time to edit and refine the text. Why not try that first?

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Thursday, January 31, 2008

Book Titles Are Important


How important is a title? Critical. Indeed, it is possible to sell a book based on the title alone. That's what Cindy and Alan Garner did with their self-published book, Every Thing Men Know about Women. The book was written under a pseudonym, Alan Francis, and is now published by Andrews McMeel.

Why do I know that the title alone sold the book? Because the book had nothing in it except 120 blank pages. Yet the book sold well over 2 million copies!

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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Previous Posts

10 Reasons: Pro and Con for a Book

Harlan Ellison: Writers Should Be Paid!

Why Someone Should Buy Your Book: Pros and Cons

From 10 People to 3 Million in Six Months

A $20 Million Blog

MTV's Half-Billion Dollar Online Presence

Online Promotion Can Make a Difference

Blogger Gets $350,000 Book Deal

40 Million Views for One Poem-Related Video

Viral Videos Lead to 3 Printings


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