Book Marketing Bestsellers: Promoting and selling your books to a worldwide audience. The Book Promotion Blog!

StumbleUpon Toolbar Add to Technorati Favorites Join My Community at MyBloglog!
Subscribe via Email to this blog!
To receive this blog via email as it is posted and get a free report on 50 Creative Ways to Market Your Books, enter your Email address below:


Powered by FeedBlitz

1001Ways

My Websites


Book Publishing Key Statement

BookMarket.com

John Kremer's File Cabinet

Promoting Your Books

Self-Publishing Hall of Fame

John Kremer Sent Me

Hot Times, Cool Places

Quotable Books

Way Back Words



My Blogs


Teleseminars & Free Reports

Hot Times, Cool Places


What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

HubPages

Tuesday, March 06, 2007

Do You Walk Your Talk?
When the LBN E-Lert ran the news story about Al Gore's home in Tennessee using 20 times the average household energy use (and actually increasing its energy use in the past few years), its readers complained at a ratio of 10 to 1 that the ezine shouldn't be attacking a hero. But all it did was repeat a news story reported elsewhere.

Personally, I think Al Gore should walk his talk. How can he go around lecturing other people about decreasing their energy use when he hasn't even done it in his own home? That really is the most important thing he could be doing for the environment.

I think that anyone who campaigns for the environment should be doing something in his or her own life to reflect that. I've been cutting my already limited energy use for the past five years by keeping my thermostat at 55 at night during the winter, not using air conditioning in the summer, and using the new low-wattage light bulbs in all my fixtures. Plus I buy as much of my food locally as I can and reuse or recycle everything I can.

It always offends me to see Hollywood celebrities talk about environmental issues and then watch them still driving around in Hummers, flying all over the place for multiple vacations, buying or building huge houses, and doing other conspicuous consumption activities. I believe people should walk their talk.

And I don't think you can be environmentally responsible by buying energy credits. That's a false ecological economy. If we are going to be serious about global warming, we must begin with our own individual actions and not just participate in grand but essentially meaningless gestures.

Even in my business I'm cutting down on energy costs by providing more and more of my products as downloadable content rather than paper-based products. That saves a lot of energy in paper production, recycling, transportation, packaging, etc.

What are you doing to walk your talk?

If you are going to write a book about a subject, no matter what the subject, make sure you live what you write. You can't hold other people to a standard you don't even live by yourself.

Labels: , , , , , ,

Technorati Search

Book Marketing Web Site
Google

John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


RSS Feeds

Powered by Blogger

Subscribe to the RSS Feed by clicking on one of the following graphics:

Open Horizons

Open Horizons

Open Horizons

Open Horizons

AudioAcrobat!
Previous Posts

Cover Test: Finding Your Own Home

The Law of Networking

Video Traffic Guys Ride Again with a free offer!

John Kremer in Boulder, Colorado

Free Book Marketing Q&A Teleseminars

A Bold New Approach to Personal Advertising

Encounter Says Good-Bye to the New York Times! Hoo...

Books as Decoration

Soft Sell Copyrighting Secrets

John Kremer's 7 Keys to a Great Book Title


Archives

January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008

Blog Roll

Backstory by M.J. Rose

Bob Bly's Writing Blog

Booklust by Patricia Storm

Bookslut by Jessica Crispin and Michael Schaub

Buzz, Balls & Hype by M.J. Rose

The Cusp of Something by Jai Claire

The Elegant Variation by Mark Sarvas

Galley Cat by Nathalie Chicha

Information Marketing Expert by Fred Gleeck

The LitBlog Co-op

Old Hag by Lizzie Skurnick

Principled Profit by Shel Horowitz

Published and Profitable by Roger Parker

Readerville, edited by Karen Templer

Small Press Blog by Tom Nixon

The Writing Life by Terry Whalin

Claire Zulkey's Literary

Open Horizons, P.O. Box 2887, Taos NM 87571
Phone: 575-751-3398
Email: John Kremer
Copyright © 2008 by John Kremer. All Rights Reserved