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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Monday, September 03, 2007

A Book Bought for Its Cover

In an interview, M.J. Rose, author of The Reincarnationist and founder of AuthorBuzz.com, noted that she bought Nicholas Christopher's novel A Trip to the Stars because she liked the cover.

I like it, too, although the title does disappear from the cover. But, gosh, what a wonderful illustration!

Labels: book covers, illustrations, M J Rose, Nicholas Christopher, The Reincarnationist

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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