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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

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Wednesday, March 19, 2008

The Importance of Meter in Rhyming Books
Question from Reader: If writing and self-publishing a book in rhyme, does it matter if the meter and scan are not 100% perfect, if the book has been tested on children and parents, and they love it? Realistically, how many children and parents are going to pick up on imperfections if the book is still very easy to read?

I've just had a story professionally edited for meter and scan, and I can't see why it all matters. I am wondering if its worth the time and money when perhaps it may be better to just put the book out there and let the audience decide.

John's Answer: It does not always need to be perfect. But if there are more than two or three imperfect meters in a 32-page book, kids and parents may very well be disappointed. A key to the success of children's books is how many times children pick up the book to read it again (or have it read to them again).

Everyone will pick up on the imperfections. Always do. Whether it will matter to them is another thing. Again, some imperfections are often acceptable, but not too many.

You can always put the book out there and let the audience decide. They are the ultimate arbiters for something like this.

Now, most meter problems can be solved. It just takes a little more time to edit and refine the text. Why not try that first?

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Thursday, August 02, 2007

Poetry Books: Best Options
Question from reader: I'm 15 years old and love writing. It's my true passion. I write free verses, modern poetry. I was just looking for a good publisher. Could you please assist me through this? I really want to bring out new poetry to the audience, because people seem to have forgotten poetry and go for Harry Potter or other fiction genres. I really know I can do this, and will try my best. I'm still writing and have around 20 free verses by now, obviously I'll continue.

John's Answer: For poetry, a book only sells if an author actually goes out and does a lot of readings. Most poets don't want to do that but, if you do, you can be successful as a published poet, although you might have to self-publish.

You can easily self-publish your book -- and much more quickly than any publisher -- by using a print-on-demand service. See http://www.bookmarket.com/ondemand.htm for a great list of such services. Among others, you can try Infinity Publishing, Iuniverse, or Lulu.com.

Aim to publish a book of poems that's about 60 to 80 pages long. Once you publish your book of poems, you can sell the books at your poetry readings. Start by checking out your local library author programs, local bookstores, and places around your city that do open poetry readings. Most cities have anywhere from 5 to 10 open poetry nights around the city hosted by various venues (coffee houses, bars, comedy clubs, etc.).

Also, check out my story about an author that is selling lots of books -- poetry and a first novel -- on the subways of New York: http://openhorizons.blogspot.com/2007/04/ selling-books-on-nyc-subway_29.html. As a 15-year-old, of course, you'd want at least one of your parents along if you were to ride the subways of New York every day.

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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Previous Posts

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