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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Wednesday, April 09, 2008

The Amazon POD Conundrum
Amazon.com is apparently now requiring POD authors and publishers (that is, those who are using print-on-demand technologies to produce their books) to work with Amazon's sister company BookSurge to provide books to Amazon's site.

Now, a lot of people and organizations are making a lot of hub-bub and fuss about this change in Amazon's policy, but personally I understand it. Amazon made a good argument for making the change. It really makes sense for them to print the books at their warehouses and to send them out from there rather than wait to get books from Lightning Source or other POD printers. By printing in-house, they can ship orders around the world more quickly and also make sure that the entire order goes out right away rather than being held up by waiting for the POD book to be produced.

Now, the one nasty in this equation is that BookSurge has a hefty set-up cost which really isn't justified. If Amazon really wants to make their argument fairly, they should be providing much lower fees to authors and publishers who have already set up their books for POD (via Lightning Source or another provider). I think a $20 to $30 set-up fee per book would be fair.

If Amazon had offered such a low fee for set-up, I expect they would have avoided all the charges of piracy, monopoly, scuzzy dealing, etc. being launched their way by various associations, bloggers, writers, etc. Perhaps they will still make that change.

But all the fuss, hub-bub, ado, to-do, noise is way beyond what's going on here. The people who say "Give Amazon an inch and they will take a mile next week." are really pushing the noise level too far. Just my opinion.

Much too fussy. Get some dogs. Walk them. Learn from them. I do that every day, and their wonder at life and joy for little things just make these Amazon hijinks seem so unimportant and the fuss about the hijinks even less important.

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Thursday, August 02, 2007

Poetry Books: Best Options
Question from reader: I'm 15 years old and love writing. It's my true passion. I write free verses, modern poetry. I was just looking for a good publisher. Could you please assist me through this? I really want to bring out new poetry to the audience, because people seem to have forgotten poetry and go for Harry Potter or other fiction genres. I really know I can do this, and will try my best. I'm still writing and have around 20 free verses by now, obviously I'll continue.

John's Answer: For poetry, a book only sells if an author actually goes out and does a lot of readings. Most poets don't want to do that but, if you do, you can be successful as a published poet, although you might have to self-publish.

You can easily self-publish your book -- and much more quickly than any publisher -- by using a print-on-demand service. See http://www.bookmarket.com/ondemand.htm for a great list of such services. Among others, you can try Infinity Publishing, Iuniverse, or Lulu.com.

Aim to publish a book of poems that's about 60 to 80 pages long. Once you publish your book of poems, you can sell the books at your poetry readings. Start by checking out your local library author programs, local bookstores, and places around your city that do open poetry readings. Most cities have anywhere from 5 to 10 open poetry nights around the city hosted by various venues (coffee houses, bars, comedy clubs, etc.).

Also, check out my story about an author that is selling lots of books -- poetry and a first novel -- on the subways of New York: http://openhorizons.blogspot.com/2007/04/ selling-books-on-nyc-subway_29.html. As a 15-year-old, of course, you'd want at least one of your parents along if you were to ride the subways of New York every day.

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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