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John Kremer's Online Book Marketing Seminar |
John Kremer is hosting a two-day live seminar on how to market your books online. This is very short notice. The seminar will be held in Prescott, Arizona on March 29th and 30th (Saturday and Sunday). Times: 10:00 a.m. to 5:00 p.m. both days.
During this seminar, John will be teaching four insider ways to get five to ten million online impressions for your book, your ideas, your website, or whatever else you want to promote. That simple. I'll teach you the fastest way, a slower way, and a really inexpensive way that doesn't take a lot of time or knowledge to implement. But, if you don't know how to make use of 10 million impressions, this course is not for you.
The above statement is blunt, but realistic. Don't take this seminar if you're not ready to handle that kind of interest. As part of the course, I'll reveal the five best ways to convert that sort of interest into book sales -- lots of book sales!
Please note that the four key ways to reach lots of people online will not include Google AdWords (too expensive), social networks like MySpace and Facebook (too time-consuming), knowledge networks like Squidoo or Wikipedea (again, too time-consuming), or tagging networks (no control). These tools will be discussed, however, in the context of the other quicker, easier, and cheaper ways that will be revealed.
I know this is very short notice, but if you can make this seminar, you will be very glad you did.
To sign up, click here: John Kremer's Online Book Marketing Seminar.
This seminar will be very interactive. Bring your computers and online access so you can begin testing John's tips right away. Wi-Fi will be available in the seminar room.
The cost is only $497 for two days of the most intense and useful tips you'll ever receive on how to market your books and services online.
I haven't set the location yet for the seminar, but it will be somewhere close to downtown Prescott, Arizona. If you need to book a hotel or motel in the Prescott area, check http://www.prescott.org/lodging.htm. They have many low-cost motels as well as wonderful slightly higher cost bread & breakfast inns. Prescott is a two-hour drive from the Phoenix, Arizona airport.
John Kremer's Online Book Marketing Seminar
March 29 to 30, 2008 (Saturday and Sunday, 10:00 a.m. to 5:00 p.m.)
Prescott, Arizona (specific location to be named later)
To sign up, click here: John Kremer's Online Book Marketing Seminar: http://www.itsolut.com/ shop/cgi/shop/cart/add?shopID=12&qty=1&prodID=20195.Labels: book marketing, John Kremer, publishing seminar |
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John Kremer at BookExpo America: May 29th to June 3rd, 2007 |
I'll be speaking three times at the PMA University on Tuesday (2 p.m.), Wednesday (2 p.m.), and Thursday (10:30 a.m.) in advance of BooKExpo America. Details at: http://www.pma-online.org.
I'll also be speaking at the Publishing Seminar described above on Tuesday morning, May 29th, from 8:30 a.m. to Noon. Details at: http://www.PublishingSeminar.com.
I'll also be speaking on Sunday on the floor of the convention center at 11:00 a.m. at the Small Press Lounge (Booths 1643, 1645, 1646, and 1647). I'll be speaking on 30 Ways to Market Your Books in 60 Minutes.
I hope to meet some of you at one of these events or in walking the floor of the BEA convention itself.Labels: book marketing, BookExpo America, PMA, publishing seminar |
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Selling Books on the NYC Subway |
The following post is excerpted from Fred Gleeck's ezine, Fred Gleeck Insights. Fred is a great marketer. He tells a great story here:
I love New York! One of the days when I was running around like a chicken with it's head cut off on the subway I saw this guy hawking something further down the subway car. In my typical NYer style I averted my gaze, hoping not be accosted to give him money.
Lucky I couldn't do it. I squinted out of the side of one eye to see what he was selling. In his hands he had a fairly large load of paperback BOOKS. His books it turns out.
I watched him graciously take a $10 bill from a lady a few seats away from me. I tried to see what the title of the book was with no success. So, I stopped him and asked him what was up.
He told me that for the last 3 years he had been riding the subway every day selling his book. He reported to me (and I have no reason NOT to believe him) that he had sold a tad over 48,000 books. That is not a misprint. He has sold a LOT of books through this ONE channel of distribution.
I promptly invited him to come to the upcoming publishing seminar as my guest. I'd love to give this guy 10 minutes to tell the rest of us exactly how he did it. I'm not sure he's coming, but you should come to this event if you sell books or any other information products.
Let me do the math for you on this one. He was selling his book for $10 - CASH! I'm sure that he is diligently recording every dollar he makes. I know he's pretty savvy because he told me (when I asked) that his printer in Bang Printing in Minnesota. A well known book printer that I have gotten quotes from in the past myself.
The book was about 120 pages. If he prints 3,000 at a time he probably gets them for around $2. So he's making $8 on every book.
Since he sells about 15,000 copies a year, that comes out to $120,000 net. Not bad. Given he's on the train so much I'm sure he has an unlimited travel card which costs him about $40 a week or so.
When people tell me they can't sell books, I'll be referring them to this individual. His story was about his experiences as a gang member and I don't even remember his name because he promised to email me. Hopefully you'll be hearing more from Mr. X!
A couple of points to make:
1. Get creative! Books are not just sold in bookstores. In fact bookstores are a lousy place to sell books. Reason being is that you don't make the kinds of margins I detailed above. If you have a book in a bookstore that's great, but what about using the old NOGGEN and looking for other creative channels?
2. No invoicing, this guy got paid on the spot. Good idea.
3. Exposure of this kind breeds additional benefits. He told me that he's been asked to speak at a dozen different universities from Pennsylvania to Europe.
John Kremer is a master at showing people how to sell their books through different channels. After all, he's the author of 1001 Ways to Market Your Books. If you don't own this book, you should!
What ways can you sell your information products that are non-standard? Look for them and you'll make a lot more money and find customers that you would otherwise never find!Labels: direct selling, Fred Gleeck, publishing seminar, subway selling |
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Book Marketing Seminar in Las Vegas |
Book Marketing Blast-Off Seminar: January 26 to 28, 2007
John Kremer and Fred Gleeck will be hosting a three-day knock-your-socks-off book and Internet marketing seminar in Las Vegas, Nevada on January 26 to 28, 2007 (Friday through Sunday, 9:00 a.m. to 5:00 p.m., with some bonus evening sessions).
Location: Clarion Las Vegas Emerald Springs Hotel, 325 E. Flamingo Road, Las Vegas, Nevada 89109; 702-732-9100; 800-732-7889. Web: http://www.clarionlasvegas.com. Meeting Room: Magnolia 1.
We'll be covering book marketing, Internet marketing, book publicity, distribution, rights sales, branding, and special sales. Plus, of course, building a book empire. When we finish the weekend, you'll be ready and able to go out during the new year and sell thousands more copies of your books. This is a can't-miss opportunity.
To sign up for only $597, click on the add to cart graphic:
 or call 505-751-3398.Labels: Blast-Off Seminar, book marketing, Fred Gleeck, John Kremer, publishing seminar |
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