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Top 10 Telephone Tips to Make Your Radio Talk Shows Pay Off Handsomely |
Here is a gift from Joe Sabah, author of How to Get On Radio Talk Shows All Across America Without Leaving Your Home or Office. You can find more valuable tips as well as 1,000 updated radio talk shows at http://www.sabahradioshows.com. Tell him John Kremer sent you.
1. Have a glass of water handy (room temperature). When your throat is lubricated it's easier to talk. Plus the water serves as a cough button if needed.
2. Stand while speaking. Pretend you're presenting a seminar. Your voice will carry further. And you'll sound more animated.
3. Have a copy of their state map on your wall. Refer to cities in the radio station's surrounding area. This helps make you feel like you are one of them. I once made the mistake of referring to South Bend as "South Bend, Indiana." The host reminded me that I was talking on a radio station in South Bend, Wisconsin. Oops!
4. Listen to their weather and traffic report. This allows you to personalize your presentation. For example: When I was being interviewed on WHIO in Dayton, Ohio I noticed during the breaks they were referring to their metro area as "the Miami Valley." So it became a natural for me to say "I believe we can help some folks in "the Miami Valley" get their perfect job this afternoon." What a difference the right words make.
5. Get your listeners involved. For example, before the last commercial break I ask them to get pencil and paper to write down the three tips I guarantee will turn every job interview into a job offer. Then they have pencil and paper ready when I later give out my 800 number.
6. For those who are driving around without writing tools handy, ask your host if the listeners can call the station for the 800 number. As soon as you're off the air, you call the station's receptionist and give her or him your 800 number plus the title of your book.
7. Give the host some quotes from your book to use as segues. I offer quotes like: "Are You Singing The Song You Came To Sing?" And "If You Do What You've Always Done, You'll Get What You've Always Gotten. Is That Enough?"
8. After the host uses these Inspirational Postcard Quotes on the air, I also offer them to listeners who order my book. Another bonus to increase orders.
9. Always thank both the host and the producer for the good job they are doing. After the show, also send each of them a handwritten note of thanks and an offer "Let's do it again."
10. You may also want to record your show by using a device available at most phone center stores, that will record both sides of the interview. Then listen to your show to see how you can improve the next one.Labels: author interviews, Joe Sabah, radio, talk shows |
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Where will you be in 10 years? |
Martin Foner of NPL Consultants, a publishing broker, wrote a rant on book publishing which he posted on his site at http://nplconsult.com/archives/42. I don't agree with much of his rant. He gets carried away with depression. But his conclusions out of the rant do make sense: Publishers do have to move toward more selling online and more marketing online and more distribution online.
Unlike him, however, I do not believe that the bookstore trade is a dinosaur, about to be obliterated. And that book distribution is a dinosaur, also about to die a quick, painful death. But I do believe that smart publishers do not put all their eggs into one basket. You diversify. You find multiple ways to sell your books, via multiple markets, via multiple distribution strategies.
In his rant, Martin wrote that in ten years most publishers will be in one of four categories:
1. Sold out.
2. In business with a huge content-driven website.
3. In business with a substantial web presence and multiple channels to sell books (direct to consumers, premium sales, non-book trade retailers, web sellers, etc.).
4. Dead.
I hope most of you fall into category 3. I think that's the best plan for most book publishers, given the talents we have.
But category 2 can also be a good plan (and perhaps more profitable, especially if you hit it Google big or Yahoo middling). But you will have to be a talented software engineer or hire such talent to make this pay off in a big way. As publishers, we tend to be content-driven while most successful websites are software-driven.
As many of you know, I've become more and more of an advocate for Internet marketing. There are so many incredible opportunities to sell books via the Internet. The toughest part for many publishers will be deciding what paths to take (of the growing number of possible ways to market via the Internet). You can easily get overwhelmed by the possibilities. My advice: Focus. Don't buy into every new Internet promise, every new program. Find one to three ways that you like doing and which you find to work -- and continue to pursue and build those ways.
Personally, I'll never participate in Second Life. No interest. It could be a real time-sucker. And, yet, I know that some publishers will create great successes using this virtual world. For me, though, I'd rather focus on email marketing, blogs, joint venture opportunities, creating relationships, teleseminars, webinars.
Plus, of course, I'll keep my fingers in offline ways to sell my books: speaking, premium sales, direct sales to consumers, and book trade distribution. I suggest you do something similar if you want to be around in ten years.
Where will you be in ten years? Where do you want to be in ten years? Please choose one of the first three options Martin described. Don't die.
A sidebar: Fifty years ago, everyone said that television would kill radio. It didn't happen. During the past 15 years, radio has been stronger than ever. What happened to the naysayers? They sold out a long time ago. Lost a chunk of money in the process.
Now everyone is saying that newspapers and books are dead. Magazines, too. I don't agree. I think they will all continue to exist for many, many years to come -- both in print and in electronic forms. The smart print publishers will migrate content to the web. They are already doing that. Forbes magazine already gets half its revenue from online. The New York Times is moving in that direction. Book publishers should do this as well. But don't ignore print. It still drives the online strength of most successful publications.Labels: Internet marketing, magazines, Martin Foner, newspapers, radio, trade distribution, websites |
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Alex Carroll's Radio Publicity Manual |
Alex Carroll, the foremost radio publicity expert, is offering a free copy of his Radio Publicity Manual for download, but you have to act before this Wednesday, May 23rd.
This new edition of his manual is 177 pages. Plus, it comes with two bonuses: A 15-minute Radio Publicity Strategy Session and his 75-minute Radio Publicity DVD (you'll have to pay for the shipping of the DVD). The rest of the offer is free.
To download this free manual, go to http://snipurl.com/1jdl4.
Here's a few of the things he covers in the Radio Publicity Manual, which will sell for around $50 after Wednesday:
* How to get a radio station’s receptionist to work for you ... for nothing.
* All producers answer their phones ... if you know the secret to getting them to pick up. Alex has been using this simple tactic for years, and it's one of the biggest secrets to his success.
* The one question to ask a producer that will virtually guarantee you a booking.
* How to double the response to your interview by getting a producer to run ads for your interview ... before it even airs!
And, of course, much, much more.
Download this 177-page report for free at http://snipurl.com/1jdl4.Labels: Alex Carroll, book publicity, publicity, radio |
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